Successful Connected TV Monetization Strategies For Local Broadcasters
Most broadcasters experience monetization challenges when they first launch their Connected TV and mobile apps. Under a CPM model, it’s hard to …
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Americans Spend 25% of Their Online Time With Using Social Media (2011)
The next time you pull up your Twitter feed or log-in to Facebook, take a look at the clock. Chances are you're spending way more time on Social Media …
New Grey’s Anatomy iPad App
Last week, ABC unveiled its Grey's Anatomy Sync app for the iPad. Powered by Nielsen's "Media-Synch" platform, the app is designed to be used while …
Top 20 TV Shows According to Social Media Users (May 2010)
Are the shows with the biggest Nielsen ratings the most talked about by social media users? Not according to a new SocialSenseTV report that measures …
TV Mystery – Disappearing Viewers
It has been a wild and in some cases wacky season for network TV, culminating in a hunt for millions of missing viewers that is so complicated that …
How The Weather Channel Secured Weather.com And Grew Into A Web Giant
Here's the story on how the Weather Channel got the super-premium domain name Weather.com and how it grew into a major Internet destination.
4 Reason Why Americans Are Ditching Dial-Up For Broadband Internet (2004)
Bye-bye dial up! According to a new survey by Nielsen NetRatings, a majority of U.S. Internet users now have broadband at home. The survey of 50,000 …
