Came across the above pic on Flickr this morning and was instantly impressed by the ingenuity exhibited by the shop owner responsible for this stores window. The picture has little in the way of a description, but it looks like it was taken yesterday in Japan by Flickr user “thorner”.
The man in the photo is plugged into a headphone port mounted into a store window. What is he listening to? Music? A Podcast? A looping audio track promoting something inside the store?
Just another example of the virtually limitless number of ways to put an iPod to work. Effective advertising is when you can catch a potential customers eye, and entice that individual to spend some time getting to know your product. So given the fact we are all prospective customers for one business or another, how many of you would pass up the opportunity to jack in if you were passing a store window like this one?
That’s effective advertising.