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Bebo is offering publishers yet another way to reach young audiences. The company launched an ambitious Open Media platform with 22 major content partners and promised to create more interactive programming following the success of Kate Modern, the sequel series to lonelygirl15.
Google is getting ready to start beta testing a new in-game advertising system involving pre-roll and mid-roll inserts placed within Bunchball Games releases, reports GigaOM. Later in December Google will also begin to embed video-type ads in the cult game Psychonauts, available for PC, Xbox and PS2. Via methodshop
Google Inc. is trying to shake up the wireless industry by helping to create cheaper phones that can access advanced Internet services — and carry its lucrative advertising. Now that the Internet giant has cemented an alliance with 33 partners, the question is whether they will follow through on its attempt to change the rules …
How many people visited Style.com, the online home of Vogue and W magazines, last month? Was it 421,000, or, more optimistically, 497,000? Or was the real number more than three times higher, perhaps 1.8 million? The answer — which may be any, or none, of the above — is a critical one for Condé Nast, …
The team leading the Fox Business Network into battle with CNBC, the entrenched leader in cable business news, has made no secret that it intends to do in the realm of business news exactly what the Fox News Channel did in general news. As in: conquer. And even before today’s premiere, there are already indications …
The New York Times will stop charging for access to parts of its Web site, effective at midnight Tuesday night. The move comes two years to the day after The Times began the subscription program, TimesSelect, which has charged $49.95 a year, or $7.95 a month, for online access to the work of its columnists …
Apple's new commercial for their 3rd generation iPod Nano features the upbeat and catchy 1234 song by Canadian singer/songwriter Leslie Feist.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity…”—Charles Dickens, A Tale of Two Cities For the magazine industry, online is finally coming into its own, as the …
The News Corp./NBC Universal video portal finally has a name and a URL. The venture’s new CEO Jason Kilar writes they picked the moniker Hulu because it is “short, easy to spell, easy to pronounce and it rhymes with itself.” (Hulu means “feather/plumage” or “choice and precious” in Hawaiian, so perhaps it’s also a sly …
The presidential election is 14 months away and with as many as 17 candidates now running, U.S. television and radio broadcasters are elated at the prospect of billions more in advertising dollars. Many states have set their 2008 nominating contests for earlier than ever, forcing candidates to spend millions on ads sooner as they fight …
Recorded music bootlegging denies the U.S. economy more than $12 billion in revenues and 71,000 new jobs each year, according to a new report.“The True Cost of Sound Recording Piracy to the U.S. Economy,” released Tuesday by the Institute for Policy Innovation, is an estimate of income and employment not realized as a direct result …
YouTube did not claim to invent the video overlay ad concept. They obviously just liked it enough to steal it from VideoEgg. I guess Google's strategy is, if you can't out-innovate your competitors, then steal from them.
Through a partnership with Pulse 360, MSNBC.com has created a unique online ad network for independent publishers.
Hearst-Argyle Television Inc. today announced that its second quarter 2007 total revenue of $193 million was essentially flat compared to the quarter ended June 30, 2006, and up 2.4% compared to the quarter ended June 30, 2005. A 3% decline in net advertising revenues was offset by a 48% increase in net digital media revenues, …
Alexa, a subsidiary of Amazon, has been providing information on web traffic since 1996. Once you install the Alexa Toolbar, you can then view traffic trends, reach and rank, of any site you visit on the Internet.
Cable network Current TV is hoping to cash in on the current popularity of user-generated content by making it easy for marketers to create user-generated advertising. Satellite radio service XM is the latest advertiser to sign on for Current TV’s VCAM program; that stands for Viewer Created Ad Message. Current president of global advertising Liz …
The Association of Independent Commercial Producers (AICP) is a national organization, headquartered in New York, of makers of commercials in various media. This sixteenth edition of the AICP’s annual program of award-winning commercials celebrates the collaborative craft involved in the making of small films of persuasion. It honors twenty-four categories, including direction, writing, performance, and …
