Below is a list of the top 210 Designated Market Areas (DMAs) and their Nielsen rankings for the 2025 television season. Markets are ranked by population and change slightly each year based on regional growth or decline. Advertisers then use this data to target their campaigns to TV households by region. A full list of the DMA rankings and which markets gained or lost population is detailed below.
Nielsen DMA Rankings (2025)
- New York (#1)
- Los Angeles (#2)
- Chicago (#3)
- Dallas-Fort Worth (#4)
- Philadelphia (#5)
- Houston (#6)
- Atlanta (#7)
- Washington, D.C. (Hagerstown) (#8)
- Boston (Manchester) (#9)
- San Francisco-Oakland-San Jose (#10)
- Tampa-St. Petersburg (Sarasota) (#11)
- Phoenix (Prescott) (#12)
- Seattle-Tacoma (#13)
- Detroit (#14)
- Orlando-Daytona Beach-Melbourne (#15)
- Minneapolis-St. Paul (#16)
- Denver (#17)
- Miami-Fort Lauderdale (#18)
- Cleveland-Akron (Canton) (#19)
- Sacramento-Stockton-Modesto (#20)
- Charlotte (#21)
- Raleigh-Durham (Fayetteville) (#22)
- Portland, OR (#23)
- St. Louis (#24)
- Indianapolis (#25)
- Nashville (#26)
- Pittsburgh (#27)
- Salt Lake City (#28)
- Baltimore (#29)
- San Diego (#30)
- San Antonio (#31)
- Hartford & New Haven (#32)
- Kansas City (#33)
- Austin, TX (#34)
- Columbus, OH (#35)
- Greenville-Spartanburg-Asheville-Anderson (#36)
- Cincinnati (#37)
- Milwaukee (#38)
- West Palm Beach-Fort Pierce (#39)
- Las Vegas (#40)
- Jacksonville (#41)
- Harrisburg-Lancaster-Lebanon-York (#42)
- Grand Rapids-Kalamazoo-Battle Creek (#43)
- Norfolk-Portsmouth-Newport News (#44)
- Birmingham (Anniston and Tuscaloosa) (#45)
- Greensboro-High Point-Winston-Salem (#46)
- Oklahoma City (#47)
- Albuquerque-Santa Fe (#48)
- Louisville (#49)
- New Orleans (#50)
- Memphis (#51)
- Providence-New Bedford (#52)
- Fort Myers-Naples (#53)
- Buffalo (#54)
- Fresno-Visalia (#55)
- Richmond-Petersburg (#56)
- Mobile-Pensacola (Fort Walton Beach) (#57)
- Little Rock-Pine Bluff (#58)
- Wilkes Barre-Scranton-Hazleton (#59)
- Knoxville (#60)
- Tulsa (#61)
- Albany-Schenectady-Troy (#62)
- Lexington (#63)
- Dayton (#64)
- Tucson (Sierra Vista) (#65)
- Spokane (#66)
- Des Moines-Ames (#67)
- Green Bay-Appleton (#68)
- Honolulu (#69)
- Roanoke-Lynchburg (#70)
- Wichita-Hutchinson Plus (#71)
- Flint-Saginaw-Bay City (#72)
- Omaha (#73)
- Springfield, MO (#74)
- Huntsville-Decatur (Florence) (#75)
- Columbia, SC (#76)
- Madison (#77)
- Portland-Auburn (#78)
- Rochester, NY (#79)
- Harlingen-Weslaco-Brownsville-McAllen (#80)
- Toledo (#81)
- Charleston-Huntington (#82)
- Waco-Temple-Bryan (#83)
- Savannah (#84)
- Charleston, SC (#85)
- Chattanooga (#86)
- Colorado Springs-Pueblo (#87)
- Syracuse (#88)
- El Paso (Las Cruces) (#89)
- Paducah-Cape Girardeau-Harrisburg (#90)
- Shreveport-Texarkana (#91)
- Champaign-Urbana & Springfield-Decatur (#92)
- Burlington-Plattsburgh (#93)
- Cedar Rapids-Waterloo-Iowa City & Dubuque (#94)
- Baton Rouge (#95)
- Fort Smith-Fayetteville-Springdale-Rogers (#96)
- Myrtle Beach-Florence (#97)
- Boise (#98)
- Jackson, MS (#99)
- South Bend-Elkhart (#100)
- Tri-Cities, TN-VA (#101)
- Greenville-New Bern-Washington (#102)
- Reno (#103)
- Davenport-Rock Island-Moline (#104)
- Tallahassee-Thomasville (#105)
- Tyler-Longview (Lufkin & Nacogdoches) (#106)
- Lincoln & Hastings-Kearney (#107)
- Augusta-Aiken (#108)
- Evansville (#109)
- Fort Wayne (#110)
- Sioux Falls (Mitchell) (#111)
- Johnstown-Altoona-State College (#112)
- Fargo-Valley City (#113)
- Yakima-Pasco-Richland-Kennewick (#114)
- Springfield-Holyoke (#115)
- Traverse City-Cadillac (#116)
- Lansing (#117)
- Youngstown (#118)
- Macon (#119)
- Eugene (#120)
- Montgomery-Selma (#121)
- Peoria-Bloomington (#122)
- Santa Barbara-Santa Maria-San Luis Obispo (#123)
- Lafayette, LA (#124)
- Bakersfield (#125)
- Wilmington, NC (#126)
- Columbus, GA (#127)
- Monterey-Salinas (#128)
- La Crosse-Eau Claire (#129)
- Corpus Christi (#130)
- Salisbury (#131)
- Amarillo (#132)
- Wausau-Rhinelander (#133)
- Columbus-Tupelo-West Point-Starkville (#134)
- Columbia-Jefferson City (#135)
- Chico-Redding (#136)
- Rockford (#137)
- Duluth-Superior (#138)
- Medford-Klamath Falls (#139)
- Lubbock (#140)
- Topeka (#141)
- Monroe-El Dorado (#142)
- Beaumont-Port Arthur (#143)
- Odessa-Midland (#144)
- Palm Springs (#145)
- Anchorage (#146)
- Minot-Bismarck-Dickinson (Williston) (#147)
- Panama City (#148)
- Sioux City (#149)
- Wichita Falls & Lawton (#150)
- Joplin-Pittsburg (#151)
- Albany, GA (#152)
- Rochester-Mason City-Austin (#153)
- Erie (#154)
- Idaho Falls-Pocatello (Jackson) (#155)
- Bangor (#156)
- Gainesville (#157)
- Biloxi-Gulfport (#158)
- Terre Haute (#159)
- Sherman-Ada (#160)
- Missoula (#161)
- Binghamton (#162)
- Wheeling-Steubenville (#163)
- Yuma-El Centro (#164)
- Billings (#165)
- Abilene-Sweetwater (#166)
- Bluefield-Beckley-Oak Hill (#167)
- Hattiesburg-Laurel (#168)
- Rapid City (#169)
- Dothan (#170)
- Utica (#171)
- Clarksburg-Weston (#172)
- Harrisonburg (#173)
- Jackson, TN (#174)
- Quincy-Hannibal-Keokuk (#175)
- Charlottesville (#176)
- Lake Charles (#177)
- Elmira (Corning) (#178)
- Watertown (#179)
- Bowling Green (#180)
- Marquette (#181)
- Jonesboro (#182)
- Alexandria, LA (#183)
- Laredo (#184)
- Butte-Bozeman (#185)
- Bend, OR (#186)
- Grand Junction-Montrose (#187)
- Twin Falls (#188)
- Lafayette, IN (#189)
- Lima (#190)
- Great Falls (#191)
- Meridian (#192)
- Cheyenne-Scottsbluff (#193)
- Parkersburg (#194)
- Greenwood-Greenville (#195)
- Eureka (#196)
- San Angelo (#197)
- Casper-Riverton (#198)
- Mankato (#199)
- Ottumwa-Kirksville (#200)
- St. Joseph (#201)
- Fairbanks (#202)
- Zanesville (#203)
- Victoria (#204)
- Helena (#205)
- Presque Isle (#206)
- Juneau (#207)
- Alpena (#208)
- North Platte (#209)
- Glendive (#210)
2025 Nielsen DMA Rankings Show Shifting Media Trends Amid Housing Market Changes
The 2025 Nielsen DMA rankings continue to reflect the evolving population shifts and housing market dynamics across the United States. Recent data shows that several markets are experiencing notable changes in their rankings due to migration patterns and economic factors.
DMA Markets That Increased in Rank:
There was a lot of fluctuation in DMAs between 2024 and 2025. Here are some highlights:
- Dallas-Fort Worth went from #5 to #4.
- Tampa rose from #13 last year to #11.
- Raleigh-Durham (Fayetteville) rose from #23 to #22.
DMA Markets That Decreased in Rank:
- Philadelphia fell from #4 in 2024 to #5 in 2025, overtaken by Dallas-Fort Worth.
- Phoenix (Prescott) dropped to #12 in 2025, overtaken by Tampa-St. Petersburg (#11).
- Minneapolis-St. Paul slipped from #15 to #16 in 2025, overtaken by Orlando-Daytona Beach-Melbourne (#15).
- Seattle dropped from #12 to #13.
- Salt Lake City dropped from #27 in 2024 to #28 in 2025
- Erie slipped from #150 to #154.
Housing Market Impact on DMAs
The housing market is playing a crucial role in DMA rankings for 2025, with:
- Median existing-home prices reaching $410,700
- Expected 4.5 million existing home sales
- Mortgage rates stabilizing near 6%
DMA Data From Previous Years
You can browse Nielsen DMA rankings from previous years using the links below:
Discover the top 210 DMAs for the 2025 television season, including population growth, economic factors, and shifting media trends. #tvmarkets #housingmarket #nielsenrankings2025 #populationgrowth #advertisingtrends Share on X
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.
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