Why Are Third-Party Cookies Bad?
Third-party cookies are used to track online behavior and personalize ads, but they've become increasingly controversial in recent years. Why are third-party cookies bad? Keep reading to find out.
Advertising
Advertising is a type of marketing communication that uses sponsored messaging to promote or sell a product, service or idea. These articles are about the topic of advertising.
The Surprising Story Behind The NBC Chimes
Initially developed as a switching cue for radio engineers, the NBC Chimes became one of the first, and most famous examples of sonic branding. Here's the fascinating story behind the creation of the NBC Chimes.
30 Vintage Sexist Ads That We Still Can’t Believe Actually Existed
Here are some of the most chauvinistic and ridiculous vintage sexist ads ever made by the Mad Men of Madison Avenue.
Why The First Five Seconds Of YouTube TrueView Ads Matter So Much
Do you know the five-second rule when advertising using YouTube TrueView ads? Here's how savvy advertisers keep your attention so you won't click on the Skip button.
The Kansas Problem: Why Is Your Website Getting So Much Damn Traffic From Coffeyville, Kansas?
Wondering why your website is so popular in Coffeyville, Kansas? Here's the strange story of something called "The Kansas Problem" and some tactics on how to deal with it.
How To Easily Manage Ads.txt Files Across Multiple Subdomains
Deploying ads.txt files across subdomains can be confusing. Don't worry, here's how to manage your subdomain ads.txt files.
The 5 Best CPM Calculator Apps For Calculating Online Advertising Campaigns
Never make a math mistake again. Here are the best CPM calculator apps for both iOS and Android.
OTT vs CTV: They’re NOT The Same, But What’s The Difference?
OTT and CTV are not the same. Here's everything budget savvy advertisers need to know about OTT vs CTV advertising.
Why You Should Dump Your Ad Blocker For The Brave Browser (2020)
Thanks to cryptocurrency technology, the Brave browser thinks they have a solution that could save the Internet.
4 Reasons Why OTT Advertising Will Rule The 2020 Elections
There will be one clear winner from the 2020 elections, OTT advertising. Here are some reasons why both OTT advertising and Connected TV advertising will rule the 2020 elections.
How Lobbyists Are Using The AdTech Industry To Contact President Trump
Lobbyists and special interest groups have adapted to find new ways to influence and contact President Trump and his inner circle. Their tool of choice? A type of AdTech, or advertising technology, called Geofencing.
GeoCookies: How Advertisers Can Target The Historical Locations Of Smartphones
Here's everything you need to know about both GeoCookies and GeoFencing, how advertisers use these technologies, and their impact on your personal location privacy.