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Advertising is a type of marketing communication that uses sponsored messaging to promote or sell a product, service or idea. These articles are about the topic of advertising.
Initially developed as a switching cue for radio engineers, the NBC Chimes became one of the first, and most famous examples of sonic branding. Here's the fascinating story behind the creation of the NBC Chimes.
Here are some of the most chauvinistic and ridiculous vintage sexist ads ever made by the Mad Men of Madison Avenue.
Do you know the five-second rule when advertising using YouTube TrueView ads? Here's how savvy advertisers keep your attention so you won't click on the Skip button.
Wondering why your website is so popular in Coffeyville, Kansas? Here's the strange story of something called "The Kansas Problem" and some tactics on how to deal with it.
Deploying ads.txt files across subdomains can be confusing. Don't worry, here's how to manage your subdomain ads.txt files.
Never make a math mistake again. Here are the best CPM calculator apps for both iOS and Android.
OTT and CTV are not the same. Here's everything budget savvy advertisers need to know about OTT vs CTV advertising.
Thanks to cryptocurrency technology, the Brave browser thinks they have a solution that could save the Internet.
There will be one clear winner from the 2020 elections, OTT advertising. Here are some reasons why both OTT advertising and Connected TV advertising will rule the 2020 elections.
Lobbyists and special interest groups have adapted to find new ways to influence and contact President Trump and his inner circle. Their tool of choice? A type of AdTech, or advertising technology, called Geofencing.
Here's everything you need to know about both GeoCookies and GeoFencing, how advertisers use these technologies, and their impact on your personal location privacy.
Selling products on Instagram is a great idea. The social network provides wonderful opportunities for visual promotion. But what does it take to make the most of it?
