Why You Should Dump Your Ad Blocker For The Brave Browser (2020)

Thanks to cryptocurrency technology, the Brave browser thinks they have a solution that could save the Internet.

February 4, 2020 by Joe Michaels

Banner ads are annoying. But they are a necessary evil online. Without ads, most web publishers (including MethodShop) wouldn’t be able to earn enough money to maintain their websites, not to mention pay their staff. Adblockers block the ads, but they also take money away from the publishers and reduce the likelihood of a website’s survival. So how can you make both Internet users and web publishers happy? Thanks to cryptocurrency technology, the Brave browser thinks they have a solution that could save the Internet.

What Is The Brave Bowser?

The Brave browser is a privacy-focused web browser that blocks ads, trackers, automatically upgrades websites to https when possible and saves you time online by reducing page load times. Most advertising code is sloppy and drags down the entire Internet. But by ignoring the ad code, Brave makes your web experience much cleaner and faster.

How Do Web Publishers Make Money?

So what’s the difference between the Brave browser and adblockers? Brave blocks all ads, unless you agree to see them. They call their opt-in advertising program Brave Rewards™. For every ad you agree to see, you earn digital cryptocurrency tokens called BAT (Basic Attention Token). But the goal of Brave Rewards isn’t to make yourself rich. You can use your tokens to either pay your favorite websites a monthly allowance or just give them a one-time donation.

Brave Rewards: With your old browser, you paid to browse the web by viewing ads with your valuable attention. You spent your valuable time downloading invasive ad technology that transmitted your valuable private data to advertisers — without your consent. Today, Brave welcomes you to the new internet. One where your time is valued, your personal data is kept private, and you actually get paid for your attention.

If you want to start earning BAT now and testing Brave Rewards, then download Brave for Windows, Mac or Linux.

How Does Brave Make Money?

Brave Browser - Advertising — Sample of what an ad looks like on the Brave web browser.

Nothing is for free right? So how does the team at Brave make money? They take a 30% cut of the advertising revenue to cover their costs. The end result is a generous 70% given to Brave users to share with their favorite website publishers.

Relevant & Privacy-Focused Advertising

One of the best things about Brave Rewards is how the ads are targeted to you while still maintaining your privacy. Brave’s ads are presented to you based on your interests from your browsing behavior. But advertisers don’t get access to any of this information. Your personal data and browsing history never leave the Brave browser.

Built On Chrome’s Framework

The most popular web browser on the internet is Google Chrome, and for good reason. Chrome is stable, reliable and flexible with a wide variety of browser extensions. The Brave browser is built on the same framework as the Google Chrome browser. So most of your favorite Chrome extensions will still work with Brave.

Switching From Chrome To The Brave Browser

The Brave Browser is a safer and faster Chrome alternative. Plus, you get paid for browsing the Internet. If you are interested in cryptocurrency, then switching to Brave should be an easy decision.

Brave has a long climb from the bottom before it becomes noticeable in the web browser wars. As you can see in this Google Trends chart, Google Chrome is by far still the most popular web browser in the world. With the exception of Apple’s Safari browser, all other web browsers are losing users including Firefox and Opera.

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