NBC’S FEMALE-FOCUSED ONLINE COMMUNITY IVILLAGE.COM this week launched an integrated brand campaign with the help of agency kirshenbaum bond + partners. The campaign is timed to coincide with the launch of “iVillage Live,” the daily talk show broadcast from Universal Studios in Orlando, which will air simultaneously on NBC Universal local stations and Bravo, and will be streamed live at www.ivillagelive.com. Kirshenbaum bond + partners created three original TV spots for the campaign, which began airing nationally Tuesday on NBC, Bravo, USA, Sci-Fi, MSNBC and CNBC. IVillage’s first campaign in about five years, the multi-platform initiative changes the word “village” from a noun to a verb. Its new meaning, “to connect,” recognizes the common moments that women share. The “Let’s Village” multi-platform campaign consists of television, online, outdoor and micro-targeted elements.
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.
