MTV Networks Music and Logo Group is launching more than 20 new online channels next year, the company said Monday.
Called “hyper programmed” online experiences or vertical channels, the sites will target niche audiences by mixing programming with user-generated content.
The channels — many of which are companion sites to the group’s existing television franchises such as MTV’s “My Super Sweet 16” and VH1’s “Department of Acceptable Media” — are expected to launch in the first and second quarter.
“We’re excited about these new channels because they are part of what the MTV Music Group has historically been about: meeting consumers’ tastes,” said Brian Graden, president of entertainment at MTV Networks Music Group and president of Logo.
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Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.
