Jeff Zucker Considering Adding A 4th Hour To The TODAY Show (2006)
NBC chief Jeff Zucker has given some credence to rumors he may add a 4th hour to NBC‘s top-rated morning show, the TODAY Show. Expanding The TODAY Show “The third hour has been a huge success. There’s no reason to believe it couldn’t keep going,” Zucker told the Philadelphia Inquirer. “I would not rule it …