Everyone and their grandmother is starting to jump on the social media bandwagon, but few companies really “get it” let alone take social media to a whole new level. It might be hard to believe, but as of this week, Skittles is now one of the most innovative brands involved in social media marketing.
New Skittles Marketing Campaign Redirects Their Web Traffic To Different Skittles Social Media Pages
If you go to Skittles.com, you might be surprised to see they’re replaced their home page with a widget that links to Skittles social media pages on Twitter, Flickr, Wikipedia, and YouTube. That’s right Skittles has gotten a complete social media makeover. No press releases, canned marketing copy, or boring “about page” text.
Skittles has basically given control of their brand and product image to social media communities. Very risky! Needless to say, someone on the Skittles marketing team has giant balls.
What Other Companies Can Learn From The Skittles Marketing Team
Many companies are beginning to realize how important social media communities can be for their brand. But who would have thought that the Skittles marketing team would have been such trailblazers?
To everyone on the Skittles marketing team, congratulations! Your Skittles social media strategy is fantastic. We are very impressed.