Think paying $800 for a TiVo Series3 HD box without service is insane? You are not alone. Consumers weren’t exactly excited about coughing up that much $$$ for the Series3 and TiVo sales have slumped. In fact, TiVo just reported a Q4 net loss of $18.7 million.
With products like Apple TV and a(Amazon link) Windows Vista CableCARD coming out soon, TiVo has to do something before they are quickly phased out of the digital living room.
So what’s their solution? Just make it cheaper I guess. TiVo CEO Tom Rogers had this to say in his quarter results commentary: “We will be highly focused this year on launching a lower-priced, mass appeal High Definition product.”
That vague quote doesn’t exactly guarantee a cheap HD TiVo during 2007, but hopefully, they can come up with something during the next 9 months. Whatever they are going to do, they better do it quick. I already(Amazon link) pre-ordered an Apple TV and if it lives up to expectations, my Series2 TiVo will be making a brief cameo on eBay before it leaves my living room.
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.
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