• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
methodshop

methodshop

tech news, reviews & how to's

  • Trending
  • Latest
  • Tech
    • Apps
    • Internet
    • Software
    • Security
    • Games
    • Advertising
  • Life
    • Entertainment
    • TV & Film
    • Music
    • Health & Science
    • Family
    • Social Media
    • Food
    • Style
  • Learn
    • Tutorials
    • Reviews
    • News
      • Business
      • Crime
      • Politics
  • Fun
    • Featured
    • Humor
    • Holiday

Home : Politics : How Lobbyists Are Using The AdTech Industry To Contact President Trump

President Donald Trump
BarBus

How Lobbyists Are Using The AdTech Industry To Contact President Trump

Lobbyists and special interest groups have adapted to find new ways to influence and contact President Trump and his inner circle. Their tool of choice? A type of AdTech, or advertising technology, called Geofencing.

September 12, 2019 by Joe Michaels
FacebookTweetPinLinkedIn

Unlike other presidents, lobbyists and special interest groups are having a lot of trouble trying to contact President Trump and his inner circle. As an outsider to the Washington political machine, Trump is beyond the lobbying system that has been used to gain the support of both Republicans and Democrats for decades. As a result, lobbyists and special interest groups have adapted to find new ways to influence the White House. Their tool of choice? A type of AdTech, or advertising technology, called Geofencing.

NERD NOTE: The term or “ad tech” or AdTech, is short for advertising technology. It is a broad term that covers a variety of digital advertising tools that help target advertising at specific audiences.

How Washington Lobbyists Are Using #AdTech Tools Like #Geofencing To Advertise To President Trump And His Inner Circle … #adtech #Geofencing #geocookies #adtechlife #Geotargeting #PresidentTrump

Click To Tweet

Geotargeting President Trump And His Inner Circle

According to Luke Mullins, Senior Writer for Washingtonian Magazine, lobbyists have started using Geotargeting and Geofencing advertising technology to help influence the White House. Essentially their goal is to reach a target audience of one: President Donald Trump.

President Trump is an outsider to the Washington political machine. So lobbyists and special interests have found new ways to reach him. Their innovative new methods…and how they may be a cause for concern, Sunday on Full Measure. #geofencing pic.twitter.com/BiQRreVg5c

— Full Measure News (@FullMeasureNews) May 17, 2019

Understanding The Difference Between Geofencing, Geo Cookies, and GeoTargeting

Geo– what? What is Geofencing, what are Geo Cookies and what’s the difference between geofencing and geotargeting? Understanding the unique features of these different location targeting advertising technologies can be a little confusing.

  • Geofencing: Geofencing is the process of using advertising technology to draw an invisible barrier around a physical location with the intent of tagging location-aware devices inside the fence and then advertising to them. As soon as a device inside the geofence accesses an ad network, that device is then anonymously “tagged” in a database. An advertiser can then use a variety of advertising inventory to message targeted devices. Once a device has been tagged in a geofence, targeted advertisements can then be sent to that device anywhere it goes, even after it leaves the geofence
  • Geo Cookies: Historical location data, called Geo Cookies, is also available up to a year or more after the device has been at a location.
  • Geotargeting: Geotargeting uses either an IP address or a zipcode to target a device. Where geofencing focuses on the GPS locations of mobile devices, geotargeting can target any device connected via WiFi or Ethernet. Locations like the White House and Trump’s golf courses will have their own range of IP addresses.

NERD NOTE: Geofencing technology enables advertisers to create a virtual “fences” around locations that can tag location-aware devices, like smartphones, and deliver advertisements to these devices even after they leave the geofence.

Delivering Targeted Ads On President Trump’s Favorite Apps And Websites

It isn’t hard to figure out what President Trump’s favorite apps and websites are. He’s very vocal about his preference for news sites like FOX News. Although, as much Donald Trump hates CNN, he obviously spends a lot of time on their website reading their negative coverage about him. President Trump is also a very heavy social media user. Twitter is his social network of choice and he will often tweet 10-50 times per day, even while on vacation.

So when Roger Dow, president, and CEO of the U.S. Travel Association, was unsuccessful in his attempts to contact President Trump using traditional methods, he turned to the lobbying-and-media-consulting firm S-3 Public Affairs for help. S-3 partner Amos Snead suggested turning to the AdTech industry and using geofencing technology to help contact President Trump and connect with his inner circle. Once they identified a list of target locations, they were then able to deliver super-targeted ads to their micro-target audience on Twitter, Facebook, and YouTube.

Mar-A-Lago Geofence Example - Contact President Trump
Example of what a geofence radius around mar-a-lago might look like.

From the White House to Trump’s golf clubs in Bedminster, New Jersey and Mar-a-Lago in West Palm Beach, Flordia, the President, and his top aides were being stalked with ads from the U.S. Travel Association about the benefits of foreign tourism in the United States.

Is Limiting Presidental Access Access Part Of Draining The Swamp?

One of the promises that Donald Trump made while running for President of the United States was to “drain the swamp” in Washington, D.C. from special interest groups and lobbyists. There’s a lot of debate from both sides whether or not he’s made any progress draining the swap. But by being outside normal Washington circles, it’s definitely harder for big-money influence to contact President Trump. Seeing Washington lobbyists turn to the AdTech industry for solutions on how to contact President Trump and influence his inner circle is entertaining, to say the least.

How Lobbyists Are Targeting President Trump Using Geofencing #adtech #Geofencing #geocookies #adtechlife #geocookies #Geotargeting #PresidentTrump #DonaldTrump

Click To Tweet

Related Articles:

  • Everything You Need To Know About Geo Cookies
  • MSNBC Announces Largest Blog Advertising Campaign In History
  • Proven Ways To Help Reduce Shopping Cart Abandonment
  • Creative Retail Shopping Bags That You Have To See


FacebookTweetPinLinkedIn
Category: Politics, Advertising Tag: AdTech, Donald Trump, Geo Cookies, Geofencing, Geotargeting, Mar-a-Lago, Washington D.C., Yahoo
Previous Post:Jackie Chan NosebleedNosebleed – The Jackie Chan Film That Was Canceled After 9/11
Next Post:13 Inspirational Forrest Gump Quotes That Will Warm Your HeartForrest Gump - Ice Cream

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Sidebar

Popular Posts

  • Job Automation Using ChatGPT Could Make These Jobs Obsolete - Is Your Job On This List?Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On…
  • The Surprising Story Behind The NBC ChimesThe Surprising Story Behind The NBC Chimes
  • 7 Pictures Of Naked People Captured By Google's Cameras7 Pictures Of Naked People Captured By Google’s Cameras
  • Top 200 Nielsen DMA Rankings (2023) – Full ListTop 200 Nielsen DMA Rankings (2023) – Full List
  • 20 Famous People Who Are Members Of The Sleepless Elite20 Famous People Who Are Members Of The Sleepless Elite
  • How To Change The Default LG TV Home Screen To Live TVHow To Change The Default LG TV Home Screen To Live TV
  • 5 Funny Resurrection Jokes To Share On Easter Sunday5 Funny Resurrection Jokes To Share On Easter Sunday
  • Controversial Nimbus 2000 Vibrating Harry Potter Broomstick Has Parents In An UproarControversial Nimbus 2000 Vibrating Harry Potter Broomstick Has Parents In An Uproar
  • 30 Dirty Irish Pick Up Lines That Will Probably Get You Slapped30 Dirty Irish Pick Up Lines That Will Probably Get You Slapped
  • The Best Caddyshack Quotes: 30 Famous Caddyshack Quotes That'll Make You LaughThe Best Caddyshack Quotes: 30 Famous Caddyshack Quotes That’ll Make You Laugh

Categories

Ask Alexa St. Patrick's Day - Funny St. Patrick's Day Jokes & Irish Jokes

10 Fun Things To Ask Alexa On St. Patrick’s Day

Amazon’s Alexa can be a fun and helpful part of your St. Patrick’s Day celebrations and activities. Here are some fun Irish and St. Patrick’s Day related things to #AskAlexa.

How To Visually Identify AI-Generated Text

How To Manually Identify AI-Generated Text Without Using A ChatGPT Detector

Wondering if what you’ve read is bot or human-generated? AI text detectors can help, but can be time-consuming. Here’s how humans can train to identify AI-generated text.

Recent Posts

  • How To Manually Identify AI-Generated Text Without Using A ChatGPT Detector
  • 10 Clever Tech Gifts That People Actually Want
  • 10 Fun Things To Ask Alexa On St. Patrick’s Day
  • 30 Dirty Irish Pick Up Lines That Will Probably Get You Slapped
  • Why Chuck E. Cheese Is Still Using Floppy Disks To Make Its Rodent Mascot Dance

Jump to comments

About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Latest

How To Visually Identify AI-Generated Text

How To Manually Identify AI-Generated Text Without Using A ChatGPT Detector

Clever Tech Gifts

10 Clever Tech Gifts That People Actually Want

Follow

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2023 MethodShop · All Rights Reserved