The latest Apple/Intel commercial has generated a fair share of controversy.
First, Intel wasn’t happy with the commercial’s voice over. The announcer claims that Intel chips were trapped in dull boring computers until now. Intel has other customers besides Apple, and they didn’t appreciate Apple putting them all down.
However, the controversy didn’t stop there. The Apple/Intel ad is almost a shot-for-shot recreation of a music video for the song “Such Great Heights” by The Postal Service. The band was not happy about the blatant rip-off but they are probably very happy with the result. All the attention around the video has taken it to the #1 download spot on Apple’s iTunes Music Store. Not bad for a video that was released in 2003.
To see a side-by-side comparison of the two videos, check out the Elite Productions website. They did a great job of comparing the two videos.
- Apple Intel Ad
- Postal Service video for “Such Great Heights“
- Side-by-side comparison of the 2 videos
- post on iPastudio.com
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