iTunes sells 150 millionth song

“Apple Computer’s iTunes Music Store sold its 150 millionth song on Thursday, another key milestone in the Cupertino firm’s push to stay ahead of digital music rivals like Microsoft and Dell.

Apple said customers of the iTunes Music Store, started in April 2003, are now downloading songs at a rate of more than 4 million per week. Apple, which also began selling iTunes gift cards at Best Buy outlets, said customer Beth Santisteven of Ignacio, Colo., put the company over the top by downloading “Ex-Factor” by singer Lauryn Hill.” [Via SFGate.com]

The MethodShop Spin: Although the profit margins are low, the real deal is behind the integration of the iPod and the ITMS. Rivals need to better market their creativity in the approach they are taking towards conquering the music market.