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Home : Uncategorized : MIPCOM message: new media finally lucrative

MIPCOM message: new media finally lucrative

Oct 13, 2006 by jayfrankwilson
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Mipcom Message: New Media Finally Lucrative - Mipcom2006 Logo 1After years of talk, new media is finally emerging as a significant revenue stream in the TV marketplace. That was the message streaming out of Cannes as the MIPCOM confab moved into its closing phase.

A string of video-on-demand deals announced on the Croisette involving such major players as BBC Worldwide, CBS/Paramount and Buena Vista International Television underlined the way new sales opportunities are opening up.

“VOD deals have been prolific at the market and are emerging as a clear revenue stream,” Granada International managing director Nadine Nohr said. “Doing VOD deals is now increasingly common.”

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