Once again, the MTVN flagship is trying to reinvent its programming and its image, hoping to prove that MTV has what it takes to reach a more user-centric generation. This MTV wants to prove that it knows the difference between viewer and user, between audience and participant – and hoping it actually pays off by redeeming struggling shows and pumping up new ones.
The LA Times has a detailed rundown of what amounts to MTV’s upfront based on an interview with Brian Graden, MTVN music group entertainment president. Graden promises something I thought was already supposed to be the case: every show will have a heavy digital component. Graden: “We can either stay in the mass or we can be in the hyper-specialty business where the shows may not have broad appeal but in the Digital Age would better engage our viewers.”
Among the changes: — TRL gets a new name and new creative. Graden says online participation will be essential so not sure what role call-ins will play anymore. — User-gen content is playing a primary role in some shows. Scarred tells the story behind gruesome web videos. My Super Sweet 16 will incorporate home video.
[Via paidcontent.org]
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.
