MTV Networks Music and Logo Group is launching more than 20 new online channels next year, the company said Monday.
Called “hyper programmed” online experiences or vertical channels, the sites will target niche audiences by mixing programming with user-generated content.
The channels — many of which are companion sites to the group’s existing television franchises such as MTV’s “My Super Sweet 16” and VH1’s “Department of Acceptable Media” — are expected to launch in the first and second quarter.
“We’re excited about these new channels because they are part of what the MTV Music Group has historically been about: meeting consumers’ tastes,” said Brian Graden, president of entertainment at MTV Networks Music Group and president of Logo.
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