NBC hopes to demonstrate the might of its cross-platform Olympics coverage with a new Total Audience Measurement Index (TAMi), combining data from Nielsen Media Research, Omniture and Rentrak.
TAMi will identify total viewers, unique users and time spent on individual sections of nbcolympics.com to measure viewers' total exposure to the games each day. NBC has already negotiated most of its ad deals based on tradition Nielsen ratings numbers, according to The WSJ, but the new findings could be incorporated into ad negotiations for the 2010 Winter Games in Vancouver, B.Ç.
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Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.