NBC Universal executives are spinning their plan to restructure the media giant as a bold step toward the future, from the glossy title “NBC U 2.0” to the coast-to-coast “town-hall” meetings with employees. But the strategy is more precisely aimed at coping with and avoiding repeat of NBC U’s past mistakes.
The sweeping cuts come as NBC U prepares for a new digital world where its content will be sold over TVs, computers and cellphones. Says NBC U TV Group CEO Jeff Zucker, “It’s about anticipating the next five years.”
No company can cut its way to growth, but if new efficiencies can provide the financial flexibility to expand, NBC U can satisfy corporate parent General Electric, Wall Street and viewers.