Netflix Backtracks On Their Qwikster DVD Spinoff Plan (2011)

That was fast. Netflix’s Qwikster DVD strategy is dead before it even launched.

J. Frank Wilson on Oct 11, 2011 (Updated: Jan 11, 2020)

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That was fast. Netflix’s Qwikster DVD strategy is dead before it even launched. After weeks of falling stock prices, Netflix killed its unpopular plan to split up its streaming video and DVD by mail businesses into two separate brands. Instead, it will continue to maintain both its DVD and streaming businesses as just Netflix.

Qwikster Netflix Is Dead

In an email that went out to members early this morning, Netflix said:

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password…in other words, no Qwikster. While the July price change was necessary, we are now done with price changes.”

Netflix Subscribers Growth & Platform Innovations

Despite Wall Street predictions of a decline, Netflix has enjoyed steady growth in the last few years and added streaming support to the new Internet-ready Blu-ray DVD players, the Apple TV, and the(Amazon link) Roku among others. However, its stock priced plummeted 60% this summer due to price changes, and of course the unpopular decision to launch Qwikster DVD.

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J. Frank Wilson

Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.

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