The TV viewing habits of family members who are away at college or other schools will be included in the ratings.
Moving to assuage critics who say the TV ratings don’t reflect the watching people do outside their homes, Nielsen Media Research said Monday it will start measuring the viewing habits of college students next year. It’s the first time that the ratings firm will include any out-of-home viewing in its national sample.
But the company was careful not to suggest that it had opened the door to measuring TV viewing in bars, airports, hospitals and other public places, as some TV providers have long sought.
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.