• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
method logo sxs 280x96 wht

methodshop

tech news, reviews & how to's

  • Trending
  • Latest
  • Tech
    • Apps
    • Internet
    • Software
    • Security
    • Games
    • Advertising
  • Life
    • Entertainment
    • TV & Film
    • Music
    • Health & Science
    • Family
    • Social Media
    • Food
    • Style
  • Learn
    • Tutorials
    • Reviews
    • News
      • Business
      • Crime
      • Politics
  • Fun
    • Featured
    • Humor
    • Holiday
    • Random Articles

Home : Advertising : Why Are Third-Party Cookies Bad?

third party cookies
third party cookies

Why Are Third-Party Cookies Bad?

Third-party cookies are used to track online behavior and personalize ads, but they've become increasingly controversial in recent years. Why are third-party cookies bad? Keep reading to find out.

Feb 21, 2023 by J. Frank Wilson
FacebookTweetPinLinkedIn
Table of Contents[Hide][Show]
  • Why Third-Party Cookies Are Bad+−
    • Third-Party Cookies Are Annoying
    • Third-Party Cookies Make Websites Load Slow
    • Privacy Problems With Third-Party Cookies
    • Hackers And Spammers Abuse Third-Party Cookie Data
    • Inability To Accurately Track Advertising Conversions
  • What Will Replace Third Party Cookies?
  • Why Are Third-Party Cookies Bad?+−
    • Top 20 Banned Movie Posters Of All-Time (NSFW)
    • 100 Digital Agency Name Examples That You Can Use For Inspiration
    • Why Are Third-Party Cookies Bad?
    • The Surprising Story Behind The NBC Chimes
    • 30 Vintage Sexist Ads That We Still Can’t Believe Actually Existed
    • Why The First Five Seconds Of YouTube TrueView Ads Matter So Much
Reading Time: 4 minutes

Having ads follow us around the Internet is just an annoying part of modern life. Whether you’re shopping for a new pair of shoes or browsing your favorite news site, the ads you see are often based on your browsing history and online behavior. The technology behind this annoying intrusion is called the “third-party cookie“. But why are third-party cookies bad?

What Are Third Party Cookies? Third-party cookies are small text files created by websites other than the one you’re currently visiting. These cookies are stored on your device and track browsing activity across the Internet. They are often used by advertisers and marketers to collect data about your behavior and interests, which can then be used to deliver targeted ads to you on other websites.

Why Third-Party Cookies Are Bad

These small files have been used for decades to track online behavior and personalize ads. But they’ve become increasingly controversial in recent years. Here’s why third-party cookies are bad and have come under fire from privacy advocates.

Here are all the reasons why third-party cookies are bad. #ThirdPartyCookies #Privacy #DataPrivacy #OnlineAds #OnlineSecurity #BrowserSettings #OnlinePrivacy #DigitalFootprint
Click To Tweet

Third-Party Cookies Are Annoying

Third Party Cookies Are Annoying
RobinHiggins

For decades, advertisers have been using third party cookies to deliver those annoying banner ads that follow you around the Internet (probably trying to get you to buy something that you probably already bought).

For example, let’s say earlier today you were researching automatic espresso machines online, and bought one. Congratulations! Even though you’ve already purchased your new coffee maker, the third-party cookies in your web browser will trigger ads stupidly trying to get you to buy another espresso machine for the next several days. Unless you are opening your own coffee shop, isn’t one espresso machine enough?





Third-Party Cookies Make Websites Load Slow

Slow Internet Speeds
ACWells

When it comes to website performance, third-party cookies can be a major bottleneck. That’s because the ad tech connected to third-party cookies often load data from multiple remote servers from around the world. If just one of these servers is slow or unresponsive, then your browser can lock up.

This can have a negative effect for both the user, as well as the website publisher. Users hate slow Internet speeds. And slow website performance can impact both brand loyalty and SEO rankings.

Privacy Problems With Third-Party Cookies

Internet Privacy: Protect Yourself From Spammers
Internet Privacy

From a privacy perspective, third party cookies are terrible. They they allow companies to track your online activity without either your knowledge or consent. This information could include anything from your favorite websites to sensitive information, such as financial or health data.






Not only can companies can use this data to build profiles and target you with ads, but they can often freely share or sell this data with other organizations. And since third parties do not need to disclose this information, it’s difficult to know what data has been collected and stored.

Without strict controls or regulations, this sensitive data can fall into the hands of bad actors like hackers and spammers.

NERD NOTE: The Cambridge Analytica scandal involved the unauthorized harvesting of personal data from millions of Facebook users and its use to influence the 2016 US presidential election. Cambridge Analytica, a political consulting firm, used the data to create targeted political ads aimed at certain groups of voters, which raised concerns about the impact of targeted ads on election outcomes. The scandal brought attention to the issue of data privacy and led to investigations and fines for both Facebook and Cambridge Analytica.






Privacy concerns and why third-party cookies are bad. #ThirdPartyCookies #Privacy #DataPrivacy #OnlineAds #OnlineSecurity #BrowserSettings #OnlinePrivacy #DigitalFootprint
Click To Tweet

Hackers And Spammers Abuse Third-Party Cookie Data

Hacker - Credit Card Scammer
xusenru

Third-party cookies can be used for various legitimate purposes, such as for marketing and analytics. Unfortunately, they can also be used for malicious purposes by hackers and spammers.

When abused, third-party cookies can be manipulated to gather private information from users, such as login credentials, IP addresses, and other private data. They can also be used to redirect users to malicious websites, as well as to track and monitor user behavior without their knowledge.

Inability To Accurately Track Advertising Conversions

Methodshop Advertising
Online Advertising

Consumers hate third party cookies because they are annoying and invade our privacy, but advertisers hate cookies too. Why? They are unreliable.

In addition to being used by the digital advertising industry to target users, cookies are also used to track conversions. Anytime a consumer takes a desirable action, like filling out a contact form or buying something, advertisers can use cookies to track those conversions.

And since third-party cookies are stored in a user’s browser, they can be easily blocked or deleted, making it difficult to track the true effectiveness of an ad campaign. Also, because there are so many layers of middleware and ad tech involved with third party cookies, conversions are often inflated or inaccurate.

That’s right, for decades, the entire backbone of the digital advertising industry was based on a piece of crappy and unreliable technology.

What Will Replace Third Party Cookies?

Sleepless Elite Test - Useless Facts And Trivia Questions
RobinHiggins, Geralt

So, what will replace third-party cookies? That’s where things get really interesting. The replacement for third-party cookies is first party data. Individual website publishers will now need to collect and organize data for advertisers. This will help increase security and privacy for users, but make it much more difficult for advertisers to deliver scalable digital advertising campaigns.

Why Are Third-Party Cookies Bad?

Why Are Third-Party Cookies Bad?
Why Are Third-Party Cookies Bad?

Third party cookies are universally hated by both consumers and advertisers, but the advertising industry tolerated them out of necessity. But thanks to government regulation, the rein of the third-party cookie is finally over.

RIP third-party cookies. You will hardly be missed.

Why Are Third-Party Cookies Bad? #ThirdPartyCookies #PrivacyConcerns #OnlineTracking #DataPrivacy #OnlineAds #OnlineSecurity #BrowserSettings #OnlinePrivacy #DigitalFootprint
Click To Tweet
Banned Posters

Top 20 Banned Movie Posters Of All-Time (NSFW)

Read moreTop 20 Banned Movie Posters Of All-Time (NSFW)
Digital Agency Name Examples

100 Digital Agency Name Examples That You Can Use For Inspiration

Read more100 Digital Agency Name Examples That You Can Use For Inspiration
Third Party Cookies

Why Are Third-Party Cookies Bad?

Read moreWhy Are Third-Party Cookies Bad?
Nbc Chimes Feature Scaled

The Surprising Story Behind The NBC Chimes

Read moreThe Surprising Story Behind The NBC Chimes
Sexist Ads Scaled

30 Vintage Sexist Ads That We Still Can’t Believe Actually Existed

Read more30 Vintage Sexist Ads That We Still Can’t Believe Actually Existed
Youtube Skip Button

Why The First Five Seconds Of YouTube TrueView Ads Matter So Much

Read moreWhy The First Five Seconds Of YouTube TrueView Ads Matter So Much
J. Frank Wilson
J. Frank Wilson

Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.


FacebookTweetPinLinkedIn
Category: Advertising, Technology Tag: First Party Data, Third Party Cookies
Previous Post:active lifestyle11 Things You Need To Consider Before Creating An Employee Wellness Program
Next Post:Why a Fake TV Simulator is the Perfect Addition to Your Home Security Systemfake tv simulator

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Sidebar

Popular Posts

google naked

7 Pictures Of Naked People Captured By Google’s Cameras

rooftop woman

10 Naked Sunbathers Busted By Google Earth

lg tv disable home screen scaled

How To Change The Default LG TV Home Screen To Live TV

hatch restore sleep

Is Your Hatch Restore Already Registered? Here’s How To Fix It And Unregister A Hatch Restore.

usb data blockers

The 6 Best USB Data Blockers To Prevent Hackers From Juice Jacking Your Files

A mom laughing at a smartphone and tablet

250+ Funny Dirty Mom Jokes That Will Make Everyone Laugh (Even Mom)! (NSFW)

harrypotter sex

Controversial Nimbus 2000 Vibrating Harry Potter Broomstick Has Parents In An Uproar

couple kissing

Dating Acronyms: The Ultimate List Of Useful Dating Abbreviations

dmas top usa

Top 200 Nielsen DMA Rankings (2023) – Full List

ierase

How To Erase iPod Tutorial — The Super Fix for Most iPod Problems

Jump to comments

About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Follow

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest

Trending Posts

google naked

7 Pictures Of Naked People Captured By Google’s Cameras

rooftop woman

10 Naked Sunbathers Busted By Google Earth

lg tv disable home screen scaled

How To Change The Default LG TV Home Screen To Live TV

Latest Posts

U2 Sphere - A visually stunning concert with U2 performing inside a large glowing ball.

U2 Opens the Sphere in Las Vegas With a Visually Stunning Concert

Famous Gone With The Wind quotes

Frankly, My Dear, You Should ‘Give A Damn’ About These 15 Famous Gone With The Wind Quotes

Britain’s Sycamore Gap Tree Deliberately Chopped Down in Act of Vandalism

Britain’s Sycamore Gap Tree Deliberately Chopped Down in Act of Vandalism

MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2023 MethodShop · All Rights Reserved.