If you frequently buy or sell impression-based online advertising, then you probably spend a lot of time calculating CPM for online advertising campaigns. Sure you can use a CPM calculator formula to figure out impression costs manually. But you can save yourself a ton of time by using CPM calculator apps on your smartphone. Here are the best CPM apps for both iOS and Android.
The Best CPM Calculator Apps For iOS and Android
Never make a costly math mistake again. Download some, or all, of these great CPM apps to save yourself a lot of time and headaches.
As much as I wanted to find a good free CPM calculator app, CPM Calc by John Mueller was impressive enough for me to actually want to buy it. For some ridiculous reason, most CPM calculators don’t include commas. This can make things very confusing, especially when working on campaigns with millions of impressions. CPM Calc has commas and a simple and clean interface.
- CPM Calc: $1.99 (iOS)
The CPM Calculator is a free app by Beagle Digital that offers a fast way to calculate cost per thousand (CPM), cost per click (CPC), and cost per view (CPV). It’s great for sales departments because the same app is available for both Android and iOS.
Ads Revenue Calculator
If you want a more sophisticated CPM calculator app that also can calculate eCPM and RPM, then you should try the Ads Revenue Calculator app from AppNextDoor Labs. The app is great at helping you estimate advertising revenue for multiple ad units on a page, or your revenue per thousand (RPM).
- Ads Revenue Calculator: Free Download (iOS)
The Social Advertising app from Passion For Creation Group AB not only calculates CPM, but it will help you calculate and estimate a variety of metrics for your online advertising campaigns. KPI selection options include conversions, impressions, video views, frequency, ad clicks, cost per click, cost per video view, cost per conversion, revenue, and ROAS.
- Social Advertising: Free Download (iOS)
CPM & CPC Calculator
If you do a lot of cost per click (CPC) based advertising, then you’ll like the convenience of the CPM & CPC Calculator app. The app integrates both CPM and CPC calculator into an easy to use interface.
- CPM & CPC Calculator: Free (Android)
What Is An Easy CPM Calculator Formula?
Here’s a very basic CPM calculator formula: Impressions * CPM / 1,000 = $$$
So for example, if you want to sell 100,000 ad impressions on your website at a $3 CPM, the formula would be 100,000 * $3 / 1,000 = $300.
The basic CPM calculator formula is useful, especially when creating a CPM calculator Excel formula. But who needs to memorize a CPM calculator formula when you can just use a CPM calculator apps on your smartphone?