• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
methodshop

methodshop

tech news, reviews & how to's

  • Trending
  • Latest
  • Tech
    • Apps
    • Internet
    • Software
    • Security
    • Games
    • Advertising
  • Life
    • Entertainment
    • TV & Film
    • Music
    • Health & Science
    • Family
    • Social Media
    • Food
    • Style
  • Learn
    • Tutorials
    • Reviews
    • News
      • Business
      • Crime
      • Politics
  • Fun
    • Featured
    • Humor
    • Holiday

Home : Video may bring back the radio star

Video may bring back the radio star

November 8, 2007 by jayfrankwilson
FacebookTweetPinLinkedIn

Video May Bring Back The Radio Star - Radiola 1No one knows for sure exactly how Arbitron’s big switch from diary to Personal People Meter to compile radio ratings, a change set for January in Chicago, will affect the audience figures on which station ad rates are set.

The notion is that PPMs are more reliable because they virtually eavesdrop on what the sample listeners hear rather than rely on those people writing down whenever they turn their radio on or off, or when they change stations.

In anticipation of this, if I ran a station, I would be trying to figure out how to tighten up my ad breaks to discourage channel-surfing, and I would try to get my station played in as many public or semipublic places as possible, from stores to cabs to doctors’ offices.

And on TV.

TV stations are going through their own tectonic shift, moving from analog to digital broadcasting, which will give them the ability to run multiple programs simultaneously. While regular programming airs on the primary channel, they can use their digital subchannels to rerun programs such as newscasts, show a live radar image or air a home-shopping thing.

But how smart would it be for a radio station to get extra exposure for its top personalities by providing a TV outlet a live video feed of its programs for the digital subchannels?

Video May Bring Back The Radio Star - Videokilledtheradiostar 2

“You’re definitely onto something,” said John Gallagher, who’s in charge of Citadel Broadcasting’s WLS-AM 890 and WZZN-FM 94.7.

“I’ve had discussions with some of the TV stations around town about doing that because they are looking for content for those slots. They don’t really have anything to fill it, and if they were to create something to fill it themselves, they wouldn’t be able to recoup their costs [because of low viewership]. … But put some quality programming on your side channels and maybe people will come looking for it. Television hasn’t figured that out quite yet, and we’re trying to tweak that.”

[Learn: Chicago Tribune]


FacebookTweetPinLinkedIn
Tag: Radio
Previous Post:Google Game Ads
Next Post:Ingredients for Salad Dressing Found in 2,400-year-old Shipwreck

Sidebar

Popular Posts

  • Top 200 Nielsen DMA Rankings (2023) – Full ListTop 200 Nielsen DMA Rankings (2023) – Full List
  • 18 Weird Facts About Sea-Monkeys You Won't Believe Are True, Including Their Connection To The Ku Klux Klan18 Weird Facts About Sea-Monkeys You Won’t Believe Are True, Including Their…
  • 7 Pictures Of Naked People Captured By Google's Cameras7 Pictures Of Naked People Captured By Google’s Cameras
  • Is Your Hatch Restore Already Registered? Here's How To Fix It And Unregister A Hatch Restore.Is Your Hatch Restore Already Registered? Here’s How To Fix It And…
  • How To Change The Default LG TV Home Screen To Live TVHow To Change The Default LG TV Home Screen To Live TV
  • The 30 Best Caddyshack Quotes That'll Make You LaughThe 30 Best Caddyshack Quotes That’ll Make You Laugh
  • Fletch Quotes: 30 Of The Funniest Quotes From The Movie FletchFletch Quotes: 30 Of The Funniest Quotes From The Movie Fletch
  • Controversial Nimbus 2000 Vibrating Harry Potter Broomstick Has Parents In An UproarControversial Nimbus 2000 Vibrating Harry Potter Broomstick Has Parents In An Uproar
  • Top 25 Better Off Dead Movie Quotes - How Many Better Off Dead Quotes Do You Remember?Top 25 Better Off Dead Movie Quotes – How Many Better Off Dead Quotes Do You…
  • 50+ Famous Happy Birthday Quotes From Notable Personalities50+ Famous Happy Birthday Quotes From Notable Personalities

Categories

Angry Online Troll

6 Tips On How To Deal With Trolls For News Organizations

Online trolls suck. They are especially problematic for news organizations. Trolls will ruin your mood, scare your audience, and waste your time. Here are some tips for news organizations on how to deal with trolls.

ChatGPT Flaws

The 11 Biggest ChatGPT Flaws And Why You Should Never Completely Trust Online Chatbots

Chatbots can be fun and productive tools, but they are dumber than you might think. They can also be dangerous. Here are the biggest ChatGPT flaws and why online chatbots shouldn’t be trusted.

Recent Posts

  • The 11 Biggest ChatGPT Flaws And Why You Should Never Completely Trust Online Chatbots
  • Discover The Surprising Items Left Behind By Astronauts On The Lunar Surface – What Was Left On The Moon And Why
  • 6 Tips On How To Deal With Trolls For News Organizations
  • Microsoft Plans To Put ChatGPT AI Tools in Every Office 365 Product
  • These Amazon Binoculars Are WOW! Reviewers Claim That They Can Even See Jupiter’s Moons!

Jump to comments

About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Latest

ChatGPT Flaws

The 11 Biggest ChatGPT Flaws And Why You Should Never Completely Trust Online Chatbots

Moon Trash: What Was Left On The Moon And Why

Discover The Surprising Items Left Behind By Astronauts On The Lunar Surface – What Was Left On The Moon And Why

Follow

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2023 MethodShop · All Rights Reserved · Powered by BizBudding Inc.