Notice a lot of white earbuds lately? You should have. According to the Pew Internet and American Life Project, about 22 million US adults have an iPod or an MP3 player.
Yes 22 million MP3 players! That’s a lot of music walking around our streets. But what’s that number in comparison to the total population? Drum roll please… 11% of the US adult population. However this 11% includes all MP3 players not just the iPod.
But how many MP3 players out of that 11% are iPods? Let’s break it down. According to a report on MSN’s Money Central, the NPD Group says Apple controls 92% of the U.S. and about 60% of the global portable MP3 player market. Not a bad feat for Apple Computer. So roughly 20 million people in the US own iPods. Wow. Three years ago their stock sold for $11. Today it’s in the upper $80’s and about to split 2-for-1. If only we all had time machines.
Related Link: iPod People = 1-in-10 US Adults