Nickelodeon Web Site Is Seeking Loyalty of a Parent Generation

Nickelodeon Web Site Is Seeking Loyalty of a Parent Generation 1It has been 27 years since Nickelodeon first charmed children with its sassy style of TV programming, and those early viewers are now grown and having children of their own. Nickelodeon, not content just to court their offspring, is trying to move into a new demographic with the parents themselves.

Its first step is ParentsConnect.com, a social networking Web site that joined the online parenting world late in August with dozens of message boards filled with debates on topics like pregnancy chic and anorexia, and plans for user-generated video, including video blogs.

“We do have a relationship now with families that we need to turn into part of our strategy,” Cyma Zarghami, president of Nickelodeon Television, said in a telephone interview.
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