Targeting the gatekeepers of New York City Tourism, the TODAY show (on behalf of the NBC Agency) and the NBC Experience store hosted a Happy Hour for the Concierges of Manhattan. The event both reminded concierges of TODAY’s Summer Concert Series as well as announced the new build out of the MSNBC.com digital café scheduled to open this summer. The café will offer free wi-fi, MSNBC.com’s News Breaker arcade games as well as the instillation of Garrett’s Popcorn and Chock Full of Nuts.
Offering private tours of the TODAY set, concierges had the opportunity to drink/eat, socialize and learn about everything TODAY and the NBC Experience store/MSNBC.com now have to offer. With the success of the evening, we hope to see their guests here soon.