The most reputable company in America: Google, which toppled Microsoft from the top perch in the 2007 Harris Interactive Reputation Quotient study released this week — and sent it tumbling all the way down to No. 10.
But what should be even more eye-opening to the companies rounding out the top 10 — which include Johnson & Johnson and General Mills — and the rest of the list is that Google’s victory shows that a company that spends nothing on advertising can still be the most positively perceived by consumers.
![America Has Spoken: In Google We Trust America Has Spoken: In Google We Trust - 2605399336 B320Ffba7C 1](https://farm4.static.flickr.com/3218/2605399336_b320ffba7c.jpg?v=0)
“Google is the perfect example showing reputation does not correlate with ad spending,” said Robert Fronk, senior VP-senior consultant, reputation strategy, at Harris Interactive. “The positive perception of how you treat your employees, your corporate-social-responsibility efforts, and your products and services and the amount of media that can generate probably trumps any ad spend they would ever want to make.”
[Via AdAge.com]
![America Has Spoken: In Google We Trust J. Frank Wilson](https://methodshop.com/wp-content/uploads/jfrankwilson.jpg)
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.
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