Nintendo launches its Wii gaming system in time for the holidays with a new marketing campaign that leverages extensive partnerships with other brands as well as traditional advertising.
Television spots from Publicis Groupe’s Leo Burnett launch this week. The four spots from the Chicago agency depict two Japanese men showing up at homes across the United States and saying, “We would like to play.” (The Wii system is pronounced “We.”) They gain entry and show how easy the system-with a motion sensitive controller-is to use for everyone in the family.
The commercials will be posted on Nintendo.com and YouTube.com later this week.
All four spots will air in one block on Nov. 15 on MTV2, as well as on broadcast and cable networks. A mockumentary featuring the two characters will also be available on TiVo in late November