YouTube and CBS said today they have struck a content and advertising deal through which CBS and sibling cable operations Showtime and College Sports TV Networks will provide daily short-form news, sports and entertainment clips to the Internet video distributor.
This marks the first distribution agreement between the YouTube and a major broadcast network. YouTube and CBS will share revenue from advertising sponsorships of the content that is provided.
As part of the agreement, CBS will also be the first TV network to test YouTube’s new advanced content identification architecture and reporting system. That system would allow CBS to protect its intellectual property by identifying and locating copyrighted CBS content that appears on the site. CBS will then have the opportunity to either remove it or, at CBS’ discretion, allow it to remain and then share in any revenue from advertising placed adjacent to the content.