Their process, which ColorWare describes as “a hybrid between the manufacturing and automotive painting industry,” involves either sending them your iPod and having them paint it, or purchasing one pre-painted. The coloring, which comes in 20 different shades, costs US$49 for a 1G, 2G or 3G iPod and $64 for a 4G model. The company also offers colored iBooks, PowerBooks and iMac G5s.
I love this ability because no longer do you have to sacrifice the bigger hard drive space of a regular iPod for a smaller iPod Mini because of its outer coat. The days of owning that iPod Mini just for its outer appeal and transferring playlists to meet its tiny maximum capacity are long gone, I can now use my 4g iPod and show it in style (not that its white standard was really ugly, just more typical).
Maybe someday Apple will offer the iPod in different colors.