FREEWAY!” Bob Wright yells, pointing like a five-star general out the window of his Lincoln Town Car as it approaches the on-ramp to the 101. Wearing a Panama hat and blue blazer, Mr. Wright, NBC Universal’s chairman and chief executive, is barking at a chase car full of corporate underlings who have made the mistake of slowing things down by using side streets instead of the highway to visit the set of NBC’s new prime-time hit, “Heroes.”
Arriving at the “Heroes” studio on Sunset Boulevard a few minutes later, Mr. Wright’s driver hurriedly tells a security guard that he has NBC’s boss in the back seat. With nary an identification check, the gate rises and the limo breezes through. On the set, Mr. Wright’s demeanor is friendly and unrushed, more that of a father visiting his children at work than that of a demanding über-boss from New York.
Visiting creative people at work, Mr. Wright says, is something he does not do as much as he would like. “I live in a world where I have so many bits and pieces of information,” he says. “And sometimes you go out on a set and all of a sudden some otherwise extraneous pieces of info come together.”