Every product needs a good marketing strategy. Marketing is the key to generating curiosity and notifying potential customers of a product. Alcohol is no different. Between beer, wine and liquor, there are thousands of alcohol brands out there. And they all need clever marketing campaigns. Here are a few creative alcohol ads that are both creative and extremely funny.
Goldstar Beer: Flow Chart
Some decisions are easier when you’re a man. That’s the premise of this ad from Israel’s Goldstar Beer. This flow chart shows how easy it is to make your next drink decision. Coordination with your outfit is not required.
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon
With the tagline “For a fresher world”, this eye-catching image features the Manhattan skyline reimagined Heineken style. Look carefully at the bottom left corner. The Statue Of Liberty is a bottle opener.
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Copywriter: Nicolas Schmitt
Art Director: Pierre Penicaud
Illustrator: Denis Assor @ Créative Syndicate
Advertiser’s supervisor: Cyril charzat
Account supervisors: Remy Averna, Mathieu Delcourt, Alice d’Ortoli
Art Buyer: Nathalie Benchetrit
Hiney Wine: Put In Your Hiney
TV commercial for the HINEY WINERY that has Harry Hiney and Seymour Hiney talking about what they like to put in their Hiney.
Here’s a behind the scenes clip sent to us by one of our readers. (Thanks Thomas J. Donnelly!)
Brahma Beer: Bikini
No leash? No problem. Improvise. It took me a few moments to get this one. There’s a topless dog owner somewhere on the beach. Great ad.
Advertising Agency: mcgarrybowen, New York, USA
Executive Creative Directors: Warren Eakins, Randy van Kleeck
Creative Directors: Lew Willig, Mark Koelfgen
Art Director: Lew Willig
Copywriter: Mark Koelfgen
Photography: Coppie Barbieri
Published: Summer, 2007
Nova Schin: Non-Alcoholic Beer
Nothing turns heads faster than a pretty woman. Except maybe a pretty woman drinking a beer… and pregnant! This is a very creative alcohol ad campaign from Brazil’s Nova Schin for their non-alcoholic beer.
Miller: The 64 Calorie Collection
This is a very creative ad that visually demonstrates how much calories are in other drinks compared to MGD 64. You can drink the whole bottle of Miller Genuine Draft 64 or just some small slivers of these other drinks.
Advertising Agency: Y&R Chicago, USA
Chief Creative Officer: Ken Erke
Creative Director / Art Director: Sonya Grewal
Copywriter: Todd Taber
Photographer: Mike Maes
Bard’s Beer: Computer Simulation
After seeing the 1999 film The Matrix did you walk out of the theater thinking “What if we’re all living in the Matrix?” This ad asks the same thing but also asks you to raise your glass and thank the programmer who was assigned to create beer.
Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director / Copywriter: Doug Adkins
Art Director: Briana Auel
Photographer: Curtis Johnson
Published: November 2008
Do you suffer from shyness? Ask your doctor about Tequila!
Bishops Finger: Thong
Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Greg Martin, Mike McKenna
Art Directors / Copywriters: Darren Keff, Phillip Meyler
Photographer: Tal Silverman
Typographers: Chris Hutton, Sharon Shaw
Great ad from JWT London. It has drops of Baileys landing on people’s lips.
Using Funny Alcohol Humor In Advertising
What did you think of our selection of creative alcohol ads? Are you a fan of alcohol humor? If you know of any more alcohol ads that are funny and or creative, feel free to let us know in the comments section below. Thank you for reading. Have a nice day.