CONTINUING TO RAMP UP ITS video hosting and syndication business, Google has poached Michael Steib, NBC Universal’s general manager of strategic ventures.
Led by Steib’s strategic ventures unit, NBC Universal in September created the National Broadband Company, or NBBC, to distribute video programming to various Internet sites in direct competition with Google.
“We are pleased to have Michael Steib join the Google team to help us work with advertisers to create effective, measurable video advertising,” a Google spokesman said Thursday. “As we continue to grow our video ads business, Michael’s experience in Internet and media will help us succeed.” The news was first reported in Paid Content.
The Google spokesman said no official title has been given to Steib yet, but that he will lead a new ad sales team under the direction of Tim Armstrong, Google’s advertising sales head.