Last week, ABC unveiled its Grey’s Anatomy Sync app for the iPad. Powered by Nielsen‘s “Media-Sync” platform, the app is designed to be used while watching first-run episodes – prompting viewers to participate in live polls, answer trivia questions and view and share behind-the-scenes insights into what they’re seeing on screen.
Video Tour Of Grey’s Anatomy iPad App
What do you think? Is encouraging viewers to engage with interactive devices, like the iPad, while watching TV distracting? Or does it enhance the overall experience? Please leave a comment below.