The Consumer Electronics Association (CEA) has predicted that 2007 will be the year that retailers sell more high-definition TV sets than standard-definition units. Meanwhile, both cable operators and cable programmers are girding for a busy holiday shopping season and putting promotions and marketing plans in place. The fourth quarter is the biggest quarter for shopping, and all hi-def eyes will be watching HDTV sales figures closely as they roll in during the next two months.
HDTV Sales Expected To Beat Analog TV Sales This Year
CEA reported that digital sets are expected to outsell analog sets by 66% this year-19.7 million DTV units to 11.9 million analog units. And more than half of those digital TVs are hi-def.
In general, the holiday season is the busy buying time for gadgets and TV sets. Consumer electronics gifts will account for about 25 percent of all holiday gifts this season, up from 21% last year, according to CEA.
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