How To Change The Primary Owner On Google My Business

Here's how to change the primary owner on Google My Business.

Did you sell your business or just need to change your Google My Business manager? Here’s an easy tutorial that will show you how to change the primary owner on Google My Business.

Requirements:

Primary User access to your Google My Business account
5 minutes of free time

Sign In To Google My Business

On your computer, sign in to Google My Business. You must be the Primary User for your account. If you are not, then please send this tutorial to the Primary User for your Google My Business account.

Choose A Location

If your business has multiple locations, then choose the location that you want to manage. Just click on a location from the list.

Select a location to manage

Select Users

The Google My Business screen for each location allows you to manage everything from your Google reviews to users for that location.

Invite / Manage users

Invite New Users (Optional)

If there is only one user listed, you, then you will need to invite other people to help manage your Google My Business account.

Click on Add Users
Enter the new user’s email address, choose a role and send them an invite
The new user will need to check their email and accept the invite

Choose The New Primary User

Select the user you want to be the new Primary Owner. To the right of their name, will be a menu with options to change user roles.
Select “Primary Owner” as their new role

Just a word of caution, only give someone that your fully trust Primary User access to your account. The Primary User will have the ability to lock you out of the account. There are several other user levels, like Site Manager or Manager, that may be more appropriate for your needs. Scroll down to the bottom of this article for a chart listing user options.

Transfer Owner

The next step is simple, just transfer control to the new Primary User. Again, just be careful about whom you choose to be the new Primary Owner. There’s no going back.

Click Transfer.

How To Change The Primary Owner On Google My Business

That’s it. Switching the Primary User of a Google My Business account is actually very easy. For reference, below is a list of the different capabilities for each role.

Capability	Owner	Manager	Site manager
Add and remove users
Remove Business Profiles
Edit all URLs
Accept all Google updates
Opt in or out of Bookings
Update certain location settingsEdit the name, category, or website on a locationClose a locationCreate location groups
Manage Business Profile directly on Search and Maps
Manage Google Ads account links
Use Messaging
Add custom labels to make it easy to find particular groups of locations
Edit attributes
Edit food delivery link
Edit some main business info, like hours and address
Edit phone number
Edit services
Create, manage, and publish posts
Add, delete, and edit cover photos and additional photos
Add, delete, and edit logos
Add, delete, and edit product
Respond to reviews
Download insights
Respond to Q&A