Hewlett-Packard plans to unveil their long-awaited HP-branded iPod among dozens of new gadgets that HP CEO Carly Fiorina hopes will help HP get a foothold in the consumer electronics business and lead their consumer push strategy.
Besides the HP iPod, some of the new gadgets include the company’s first digital projector for consumers, televisions, and several printers and cameras.
Although it’s unusual for a company (HP) to license another company’s (Apple) popular product (iPod), strategically this will help HP both enter the music market and help HP capture some of Apple’s cool factor.
What do you think? Is this a good move for both Apple and HP?