How much video content did you watch online last month? Chances are, it’s a lot higher than you think. According to a new survey from comScore‘s Video Metrix service, 182 million U.S. internet users watched online video content last month. In total, 85.3% of American U.S. internet users watched 43.5 billion videos and spent an average 23.2 hours each doing it.
What were the most popular video sites? Google was #1 thanks to YouTube, but here’s a list of the top 5 sites.
- YouTube: 157.2 million unique viewers
- VEVO: 53.7 million unique viewers
- Yahoo!: 53.3 million unique viewers
- Viacom Digital: 45.8 million unique viewers
- Facebook: 42 million unique viewers
Noticeably absent from the top 5 sites, is Hulu. However, Hulu, which ranked 8th in total unique viewers, came in 2nd in total time viewers spent watching content (average of 3 hours). So while Hulu may not have viewers in massive numbers, they do have viewers who watch for longer times. Which makes sense since they have mostly longer form content like TV shows and movies. But with the average video duration watched by U.S. Internet users last month being 5.8 minutes, not everyone should run out and start posting hour-long epics online. Consumer video consumption habits definitely sway to the shorter side.
And just in case you’re curious, the #1 clip on YouTube so far this month is an awesome music video for a song called “Somebody I Used to Know” by Walk Off The Earth with over 29M views (at the time this post was written). Which was a surprise. I was expecting Lana Del Ray‘s much talked about “poor performance” on Saturday Night Live to at least be in the top 50. However, it was nice to see strong contenders like The Woman with Two Vaginas, Sh*t Girls Say to Gay Guys and No Pants Subway Ride all make the YouTube charts this month.