The selling of Apps, music, and videos through the iTunes Store has been a huge moneymaker for Apple and it’s not surprising that Apple is innovating iTunes to stay ahead of its competition. Even though Apple is the clear leader in the downloadable content and App economy, Apple is facing threats on all sides including Spotify, Amazon‘s online music store and the Android marketplace. Here’s how the new iTunes 11 will help Apple stay on top.
iTunes 11: Cleaner Interface With Better Content Discovery
The upcoming redesign for iTunes 11 will be Apple’s first refresh of the iTunes Store in nearly three years. Back in 2009 Apple killed the blue background interface and switched to a much simpler design that focused more on the content and less on the interface (see images below).
But this time around, Apple is planning on doing much more than just updating the interface. Apple’s refresh of the iTunes Store is also a response to user feedback. Many users complain about how difficult it is to find new Apps for their iPads, iPhones, and iPod touches. The store’s current feature boxes are limited and un-personalized.
Apple’s Acquisition Of Chomp
In a clear effort to help users find relevant and personalized content, Apple recently purchased the App search company Chomp. Chomp’s algorithm learns the functions and topics of apps, so you can search based on what apps do, not just what they’re called. Integrating Chomp‘s technology into iTunes will definitely go along way in helping users find relevant content.
When Will iTunes 11 Get Released?
According to the reports, Apple is developing the new and improved version of the iTunes Store as part of its new operating system, OS X Mountain Lion, which is planned to launch this summer. However, Apple usually announces new music offerings in the fall. We’ll just have to wait and see.