• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
method logo sxs 280x96 wht

methodshop

tech news, reviews & how to's

  • Trending
  • Latest
  • Tech
    • Apps
    • Internet
    • Software
    • Security
    • Games
    • Advertising
  • Life
    • Entertainment
    • TV & Film
    • Music
    • Health & Science
    • Family
    • Social Media
    • Food
    • Style
  • Learn
    • Tutorials
    • Reviews
    • News
      • Business
      • Crime
      • Politics
  • Fun
    • Featured
    • Humor
    • Holiday

Home : Advertising : MC Hammer: Can’t touch his tech

MC Hammer: Can’t touch his tech

Jan 3, 2008 by jayfrankwilson
FacebookTweetPinLinkedIn
Reading Time: 2 minutes

Mc Hammer: Can'T Touch His Tech - 1MC Hammer hasn’t topped the music charts since the early 1990s, but the former rap star says he has another hit in him — only this time around he’ll produce it as a Silicon Valley entrepreneur.

Hammer, whose real name is Stanley Burrell, is choreographing a new career as co-founder and chief strategy officer of Menlo Park-based DanceJam.com.

The website, scheduled to debut in mid-January, will try to upstage YouTube and become the Internet’s hub for sharing and watching dance videos. DanceJam then hopes to make money by grabbing a piece of the rapidly growing Internet advertising market, which is expected to rake in $27.5 billion in 2008, according to eMarketer.

If the business pans out, DanceJam could help Hammer compensate for losing his fortune when he went bankrupt in 1996 with nearly $14 million in debts.

The bankruptcy was a sobering comedown for Hammer, who parlayed the popularity of his once-ubiquitous song, U Can’t Touch This, to become a pop icon in the early 1990s. Besides becoming a fixture on MTV, Hammer appeared on kids’ lunch boxes and even had his own action figure.

Although Hammer isn’t churning out best-selling records any longer, everyone still seems to know his name. Even children born after his downfall are familiar with his music because U Can’t Touch This still gets played in TV shows and movies.

But Hammer’s involvement in DanceJam has more to do with his technological savvy than his celebrity, said Ron Conway, a longtime Silicon Valley investor who is part of a small group that provided DanceJam with $1 million in start-up funds.






“I expect him to integrate all his knowledge into this website,” said Conway, who befriended Hammer at a baseball game seven years ago and has been tutoring him in the ways of technology ever since. “He is the lightning rod for this whole thing.”

Hammer, 45, started poking around Silicon Valley while he was still selling millions of records. He often hung out at computer makers like Silicon Graphics and Apple, hoping to learn more about how technology might help his music career.

“There is no high-tech lingo or business strategy that you can talk that is above my head,” Hammer boasted during an interview. “I breathe this stuff.”

Hammer’s entrepreneurial roots date back to the 1980s when he began recording songs with financial help from a few Oakland Athletics, where he once worked as a ball boy. His nickname came from his resemblance to the former home run king, Hammerin’ Hank Aaron.





Without the support of a major music label, Hammer built a loyal fan base by hitting the streets and selling his early recordings out of a car.

His success in grass roots marketing prompted Salesforce.com to call on Hammer for advice in its early days. The company wanted to raise awareness about its online software service without paying a lot for traditional advertising, said Marc Benioff, Salesforce.com’s chief executive officer.

Mc Hammer: Can'T Touch His Tech - 588 Dj%20Logo 2

[Understand: USA Today]


FacebookTweetPinLinkedIn
Category: Advertising Tag: MC Hammer
Previous Post:Bureau of Communication
Next Post:Rumor: Apple And Jay-Z Are Launching A New Record Labelitunes equalizer feature

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Sidebar


Popular Posts

robot reporter

Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On This List?

nbc chimes feature scaled

The Surprising Story Behind The NBC Chimes

lg tv disable home screen scaled

How To Change The Default LG TV Home Screen To Live TV

sleepless bear

20 Famous People Who Are Members Of The Sleepless Elite

google naked

7 Pictures Of Naked People Captured By Google’s Cameras

Caddyshack Quotes

30 Famous Caddyshack Quotes That’ll Make You Laugh

harrypotter sex

Controversial Nimbus 2000 Vibrating Harry Potter Broomstick Has Parents In An Uproar

dvd rewinder scaled

The Amazing DVD Rewinder: Be Kind And Rewind Your… DVDs?!

rooftop woman

10 Naked Sunbathers Busted By Google Earth

dmas top usa

Top 200 Nielsen DMA Rankings (2023) – Full List


Categories

Advertising Apps Business Crime DIY & Tutorials Entertainment Family Featured Food Games Health & Science Holiday Humor Internet Learn Life Music News Politics Reviews Security Sex Social Media Software Style Technology Travel TV & Film Uncategorized



Intense woman listening to AM radio with headphones

7 Reasons To Save AM Radio In Cars

Here are some important reasons to save AM radio.


There's no AM Radio In Tesla Cars

Why Electric Car Manufacturers Want To Kill AM Radio

Video killed the radio star, but electric cars will kill AM radio. Here's why EV manufactures want to kill AM radio.


Recent Posts

Intense woman listening to AM radio with headphones

7 Reasons To Save AM Radio In Cars

electromagnetism, frequency, radiation, Electromagnetic frequencies

5 Things Blocking The Efforts To Save AM Radio

There's no AM Radio In Tesla Cars

Why Electric Car Manufacturers Want To Kill AM Radio

The ChatGPT iOS App on an iPhone

OpenAI’s ChatGPT iOS App Is Now Available For iPhone, iPad

Cute Baby Wrapped In A White Towel

The Top 100 Most Popular Baby Names Over The Last 100 Years (1923-2022)

Caddyshack Quotes

30 Famous Caddyshack Quotes That’ll Make You Laugh

what does dna stand for

What Does DNA Stand For (Do You Know The Answer)?

Tutorial on how to remove your info from FastPeopleSearch

How To Remove Your Info From FastPeopleSearch

maxresdefault 25

Incredible Mashup Of All The Inception Dream Layers In Real Time

matrix red pill and blue pill

The Symbolizm Of The Matrix Pill Scene

Jump to comments

About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Follow

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest

Trending Posts

robot reporter

Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On This List?

nbc chimes feature scaled

The Surprising Story Behind The NBC Chimes

lg tv disable home screen scaled

How To Change The Default LG TV Home Screen To Live TV

Latest Posts

Intense woman listening to AM radio with headphones

7 Reasons To Save AM Radio In Cars

electromagnetism, frequency, radiation, Electromagnetic frequencies

5 Things Blocking The Efforts To Save AM Radio

There's no AM Radio In Tesla Cars

Why Electric Car Manufacturers Want To Kill AM Radio

MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2023 MethodShop · All Rights Reserved