What are the top Designated Market Areas (DMAs) and their Nielsen rankings for the 2023 television season? These rankings, based on population, shift each year as regions grow or shrink. Advertisers rely on this valuable data to craft targeted campaigns that reach TV households in specific areas.
Nielsen DMA Rankings (2023)
| Ranking | Market | Change YoY |
|---|---|---|
| 1 | New York | |
| 2 | Los Angeles | |
| 3 | Chicago | |
| 4 | Philadelphia | |
| 5 | Dallas-Fort Worth | |
| 6 | Atlanta | |
| 7 | Houston | +2 |
| 8 | Washington-Hagerstown | -1 |
| 9 | Boston-Manchester | +1 |
| 10 | San Francisco-Oakland-San Jose | -2 |
| 11 | Phoenix-Prescott | +1 |
| 12 | Seattle-Tacoma | -1 |
| 13 | Tampa-St Petersburg-Sarasota | |
| 14 | Detroit | +1 |
| 15 | Minneapolis-Saint Paul | -1 |
| 16 | Denver | |
| 17 | Orlando-Daytona Beach-Melbourne | |
| 18 | Miami-Fort Lauderdale | |
| 19 | Cleveland-Akron-Canton | |
| 20 | Sacramento-Stockton-Modesto | |
| 21 | Charlotte | +1 |
| 22 | Portland, OR | -1 |
| 23 | Raleigh-Durham-Fayetteville | +1 |
| 24 | Saint Louis | -1 |
| 25 | Indianapolis | |
| 26 | Pittsburgh | |
| 27 | Nashville | +3 |
| 28 | Baltimore | -1 |
| 29 | Salt Lake City | |
| 30 | San Diego | -2 |
| 31 | San Antonio | |
| 32 | Columbus, OH | +1 |
| 33 | Kansas City | -1 |
| 34 | Hartford-New Haven | |
| 35 | Austin | +2 |
| 36 | Cincinnati | -1 |
| 37 | Greenville-Spartanburg-Asheville-Anderson | +1 |
| 38 | Milwaukee | -2 |
| 39 | West Palm Beach-Fort Pierce | |
| 40 | Las Vegas | |
| 41 | Jacksonville | +2 |
| 42 | Grand Rapids-Kalamazoo-Battle Creek | -1 |
| 43 | Harrisburg-Lancaster-Lebanon-York | -1 |
| 44 | Norfolk-Portsmouth-Newport News | +2 |
| 45 | Birmingham-Anniston-Tuscaloosa | |
| 46 | Oklahoma City | -2 |
| 47 | Greensboro-High Point-Winston Salem | |
| 48 | Louisville | |
| 49 | Albuquerque-Santa Fe | |
| 50 | New Orleans | |
| 51 | Providence-New Bedford | |
| 52 | Memphis | +1 |
| 53 | Fresno-Visalia | +2 |
| 54 | Buffalo | -2 |
| 55 | Fort Myers-Naples | -1 |
| 56 | Richmond-Petersburg | |
| 57 | Wilkes Barre-Scranton | +1 |
| 58 | Mobile-Pensacola-Fort Walton Beach | -1 |
| 59 | Albany-Schenectady-Troy | |
| 60 | Little Rock-Pine Bluff | |
| 61 | Knoxville | +1 |
| 62 | Tulsa | -1 |
| 63 | Lexington | |
| 64 | Dayton | |
| 65 | Tucson-Sierra Vista | +4 |
| 66 | Honolulu | -1 |
| 67 | Spokane | -1 |
| 68 | Des Moines-Ames | -1 |
| 69 | Green Bay-Appleton | -1 |
| 70 | Wichita-Hutchinson Plus | |
| 71 | Roanoke-Lynchburg | |
| 72 | Madison | +8 |
| 73 | Omaha | -1 |
| 74 | Flint-Saginaw-Bay City | -1 |
| 75 | Springfield, MO | -1 |
| 76 | Columbia, SC | +3 |
| 77 | Rochester, NY | -2 |
| 78 | Portland-Auburn | |
| 79 | Charleston-Huntington | -2 |
| 80 | Toledo | +1 |
| 81 | Huntsville-Decatur-Florence | -5 |
| 82 | Waco-Temple-Bryan | |
| 83 | Harlingen-Weslaco-Brownsville-McAllen | +6 |
| 84 | Chattanooga | +1 |
| 85 | Syracuse | -2 |
| 86 | Colorado Springs-Pueblo | -2 |
| 87 | Savannah | +3 |
| 88 | Charleston, SC | +3 |
| 89 | Shreveport | -3 |
| 90 | Champaign-Springfield-Decatur | -2 |
| 91 | El Paso-Las Cruces | +2 |
| 92 | Paducah-Cape Girardeau-Harrisburg | -5 |
| 93 | Cedar Rapids-Waterloo-Iowa City-Dubuque | -1 |
| 94 | Burlington-Plattsburgh | +1 |
| 95 | Baton Rouge | -1 |
| 96 | Jackson, MS | +1 |
| 97 | Fort Smith-Fayetteville-Springdale-Rogers | -1 |
| 98 | Boise | |
| 99 | South Bend-Elkhart | |
| 100 | Myrtle Beach-Florence | +1 |
| 101 | Tri-Cities | -1 |
| 102 | Reno | +3 |
| 103 | Greenville-New Bern-Washington | -1 |
| 104 | Davenport-Rock Island-Moline | -1 |
| 105 | Tallahassee-Thomasville | +2 |
| 106 | Lincoln-Hastings-Kearney | -2 |
| 107 | Evansville | -1 |
| 108 | Fort Wayne | +1 |
| 109 | Johnstown-Altoona-State College | -1 |
| 110 | Augusta-Aiken | +2 |
| 111 | Tyler-Longview-Lufkin-Nacogdoches | -1 |
| 112 | Sioux Falls-Mitchell | -1 |
| 113 | Fargo-Valley City | |
| 114 | Springfield-Holyoke | +1 |
| 115 | Lansing | -1 |
| 116 | Youngstown | +3 |
| 117 | Yakima-Pasco-Richland-Kennewick | |
| 118 | Traverse City-Cadillac | |
| 119 | Eugene | -3 |
| 120 | Macon | |
| 121 | Montgomery-Selma | +2 |
| 122 | Peoria-Bloomington | -1 |
| 123 | Bakersfield | +2 |
| 124 | Santa Barbara-Santa Maria-San Luis Obispo | -2 |
| 125 | Lafayette, LA | -1 |
| 126 | Columbus-Opelika | +1 |
| 127 | Monterey-Salinas | -1 |
| 128 | La Crosse-Eau Claire | +1 |
| 129 | Wilmington | -1 |
| 130 | Corpus Christi | |
| 131 | Amarillo | +1 |
| 132 | Wausau-Rhinelander | +2 |
| 133 | Chico-Redding | |
| 134 | Columbus-Tupelo-West Point-Houston | -3 |
| 135 | Salisbury | +2 |
| 136 | Medford-Klamath Falls | -1 |
| 137 | Columbia-Jefferson City | -1 |
| 138 | Rockford | +1 |
| 139 | Duluth-Superior | +2 |
| 140 | Monroe-El Dorado | +4 |
| 141 | Topeka | +1 |
| 142 | Lubbock | +4 |
| 143 | Beaumont-Port Arthur | +2 |
| 144 | Palm Springs | -1 |
| 145 | Minot-Bismarck-Dickinson-Williston | -5 |
| 146 | Anchorage | +1 |
| 147 | Odessa-Midland | -9 |
| 148 | Wichita Falls-Lawton | +1 |
| 149 | Sioux City | -1 |
| 150 | Erie | |
| 151 | Rochester-Mason City-Austin | |
| 152 | Joplin-Pittsburg | |
| 153 | Panama City | |
| 154 | Albany, GA | +4 |
| 155 | Idaho Falls-Pocatello-Jackson | |
| 156 | Bangor | -2 |
| 157 | Biloxi-Gulfport | |
| 158 | Terre Haute | -2 |
| 159 | Gainesville | +2 |
| 160 | Sherman-Ada | -1 |
| 161 | Binghamton | -1 |
| 162 | Missoula | |
| 163 | Wheeling-Steubenville | |
| 164 | Yuma-El Centro | |
| 165 | Bluefield-Beckley-Oak Hill | |
| 166 | Billings | |
| 167 | Abilene-Sweetwater | |
| 168 | Hattiesburg-Laurel | |
| 169 | Dothan | +2 |
| 170 | Rapid City | -1 |
| 171 | Jackson, TN | +4 |
| 172 | Utica | -2 |
| 173 | Lake Charles | |
| 174 | Clarksburg-Weston | -2 |
| 175 | Harrisonburg | +1 |
| 176 | Quincy-Hannibal-Keokuk | -2 |
| 177 | Charlottesville | +1 |
| 178 | Elmira-Corning | -1 |
| 179 | Watertown | |
| 180 | Bend | |
| 181 | Alexandria | |
| 182 | Marquette | |
| 183 | Jonesboro | |
| 184 | Bowling Green | +1 |
| 185 | Laredo | +1 |
| 186 | Butte-Bozeman | +1 |
| 187 | Lafayette, IN | -3 |
| 188 | Grand Junction-Montrose | |
| 189 | Twin Falls | |
| 190 | Lima | |
| 191 | Great Falls | |
| 192 | Meridian | |
| 193 | Parkersburg | |
| 194 | Greenwood-Greenville | +5 |
| 195 | Eureka | -1 |
| 196 | Cheyenne-Scottsbluff | -1 |
| 197 | San Angelo | -1 |
| 198 | Casper-Riverton | -1 |
| 199 | Mankato | -1 |
| 200 | Ottumwa-Kirksville |
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.
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