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Home : Music : Sony Changes Its Mind on ATRAC and Will Now Support the MP3

sony feature
sony feature

Sony Changes Its Mind on ATRAC and Will Now Support the MP3

Good news for digital music fans. All future and current Sony hardware will now support the MP3. It looks like forcing consumers to adopt the Sony ATRAC format was harder than they thought.

Sep 24, 2004 by J. Frank Wilson
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Reading Time: 2 minutes

Minted MethodshopGood news for digital music fans. Sony has changed its stance against the MP3 music format. All future and current Sony hardware will now support the MP3. Prior to this announcement, Sony was trying to force the music industry to adopt its proprietary ATRAC format. But it looks like forcing consumers to adopt the Sony ATRAC format was harder than they thought.

Sony Will Now Support MP3 Audio Files

Why the change of heart? Consumers are embracing the MP3 as the standard digital audio file format and haven’t seen the need for ATRAC. Sony doesn’t want to completely lose its position in the portable music player industry to Apple and needed to make a change. Sony is releasing a new Network Walkman NW-HD1, which contains a hard drive for music storage like the iPod. This new Sony Walkman offering will come with a 20GB drive and should be considerably cheaper than the iPod.

Sony-Nwhd1-Front  Sony-Nwhd1-Hand

Sony Connect vs iTunes

Additionally, Sony’s decision to support the MP3 will also help attract consumers to Sony Connect, Sony’s online music portal designed to compete with iTunes. Sony is even going so far as to release software updates for players already sold to allow them to play the MP3 format as well.

This major strategy reversal could help Sony compete more effectively with rivals such as Apple Computer. It’s amazing Sony waited this long to drop their proprietary ATRAC format. Sony once dominated the portable music market with their Sony Walkman product, but the iPod closed the curtains on that era 4 years ago. Accepting the MP3 format now is probably too little too late for Sony.

Sony Atrac
Sony hoped that their sony atrac format would win over consumers.

Related Articles:

  • Sony Executives Switched to BlackBerry Phones after North Korean Cyberattack
  • How The Sony Playstation Helped Weaponize DIY Tanks for Syrian Rebels
  • Sony tries to kill the iPod with the Walkman NW-HD1
  • An Open Letter to the Music Industry RE: Lossless Audio

 

J. Frank Wilson
J. Frank Wilson

Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.


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Category: Music, News, Technology Tag: Apple, ATRAC, hard drives, iPod, ipod touch, iTunes, MP3, Music, Sony, Sony Walkman
Previous Post:ipod shuffle pregnancy testSecrets of the iPod’s Scroll Wheel Technology [pics]
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