Much to the dismay of Warner Bros. Pictures, the official movie trailer of David Ayer‘s SUICIDE SQUAD is out. The studio hadn’t planned on promoting the film just yet. It’s not slated for theatrical release until August 5, 2016. But the the trailer, which was shown at Comic-Con this week, was stolen and distributed on the Internet.
The film is about a group of villains who are teamed up and convinced to fight for the good guys. Suicide Squad and DC Comics‘ upcoming Batman v Superman: Dawn of Justice (Ben Affleck, Gal Gadot, Jason Momoa, Amy Adams) borrow from Marvel‘s extremely successful “Marvel Universe” strategy where all the stories are interconnected and fans are sucked into watching multiple films.
Warner Bros. Pictures may not be happy about the early trailer release, but the fans sure are. The Internet exploded with news about the trailer. Sue Kroll, President Worldwide Marketing and International Distribution, Warner Bros. Pictures released this statement after the studio was unable to stop the trailer from spreading online:
We have been unable to achieve that goal.
Today we will release the same footage that has been illegally circulating on the web, in the form it was created and high quality with which it was intended to be enjoyed.
We regret this decision as it was our intention to keep the footage as a unique experience for the Comic Con crowd, but we cannot continue to allow the film to be represented by the poor quality of the pirated footage stolen from our presentation.
This might be the most successful “mistake” of Sue Kroll‘s career.