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NBC Universal named Deborah Reichig to the newly created position of senior VP, market development. Ms. Reichig, previously senior VP at Court TV, will report to Beth Comstock, president of integrated media at NBC Universal. Ms. Reichig’s job will be developing advanced advertising and media effectiveness strategies. She will play a role in connecting NBCU’s …
Google Inc. may be frustrated in efforts to reach comprehensive deals with major media companies such as NBC or Viacom Inc. to put their videos on YouTube, but it is signing up hundreds of smaller media partners, The New York Times reported on Friday. Without specifying how many of those deals have been signed since …
News Corp. said Thursday that it had acquired a company that it hoped would make Web advertising on its properties, especially MySpace, more valuable. Strategic Data Corp., which was purchased for an undisclosed price, makes software that targets advertising to computer users based on their interests and demographics. The technology will allow MySpace to charge …
Funny music video from The Office for "That's What She Said".
MySpace is to launch on mobile phones in Europe through an exclusive deal with Vodafone. The service will launch first in the UK and then be rolled out to selected key European markets, thought to include Germany, France and Italy. MySpace Mobile will come pre-loaded on selected new Vodafone handsets to offer customers an “off-the-shelf” …
If there’s one sure thing about the future, it’s that it always takes longer to arrive than you think it will. Here we are in 2007, and the interstellar space travel depicted in “2001” is still a sci-fi fantasy. Heck, we haven’t even reached the society of mind control imagined in “1984.” (Insert your own …
CONTINUING TO RAMP UP ITS video hosting and syndication business, Google has poached Michael Steib, NBC Universal’s general manager of strategic ventures. Led by Steib’s strategic ventures unit, NBC Universal in September created the National Broadband Company, or NBBC, to distribute video programming to various Internet sites in direct competition with Google. “We are pleased …
Google Inc. has bought a stake in a Chinese software provider as part of the company’s bid to extend its dominance beyond Internet searches to other online services. A Google spokesman said the Internet company has made an unspecified investment in Xunlei Network Technology Co., which provides video and game downloads. The two companies plan …
Sergey Brin, one of the founders of Google, was born in Moscow in 1973, and the first words out of his mouth were Russian. Yet neither Russian nor the Russian market has come easily to Google. Created in Silicon Valley by Mr. Brin and Larry Page, Google has adapted its search engine to dozens of …
Four major media companies, including News Corp.’s Fox, Viacom Inc., CBS Corp. and General Electric Co.’s NBC Universal, are in talks about creating a video Web site to compete with Google Inc.’s YouTube, according to people close to the situation. The companies, owners of most of the major TV networks, envision a jointly owned site …
Yahoo media group chief, Lloyd Braun, a former ABC executive, left the Web company after a broad restructuring that reduced his power. The executive shuffle is part of Yahoo’s efforts to clean house following financial struggles this year. The management changes followed a board meeting Tuesday in which it gave the boot to Dan Rosensweig, …
NBC Universal yesterday named Michael Pilot, a General Electric executive since 2002, as president of its advertising sales division. Mr. Pilot will succeed NBC’s longtime head of sales, Keith Turner, whose departure was announced last week. Mr. Pilot had been president of the Equipment Finance Group for G.E., which controls NBC Universal. In his new …
If you want a glimpse of the future of advertising, you can hire a consultant – or you can travel to Britain. Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according …
NBC is not trying to be a portal. That was the word the company’s digital chief, Beth Comstock, gave advertisers yesterday afternoon at Advertising Age’s Media Mavens award luncheon, where Ad Age Associate Publisher Scott Donaton grilled her on NBC’s online ambitions, whether the network was infringing on agency territory with a new plan to …
The network blurs the lines between broadcaster, ad agency, and marketer NBC Universal: ad agency. Or it will be, sort of. Its new digital czar, Beth Comstock, and her staffers are approaching key advertisers with a simple yet far-reaching proposition: Let our digital studios create some advertising for you. In other words, although NBC executives …
Nintendo launches its Wii gaming system in time for the holidays with a new marketing campaign that leverages extensive partnerships with other brands as well as traditional advertising. Television spots from Publicis Groupe’s Leo Burnett launch this week. The four spots from the Chicago agency depict two Japanese men showing up at homes across the …
Web search leader Google Inc. is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.
Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.
Google is generally testing its ability to move into offline media, this week saying it would help customers buy advertisements in 50 U.S. newspapers.
