• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
method logo sxs 280x96 wht

methodshop

tech news, reviews & how to's

  • Trending
  • Latest
  • Tech
    • Apps
    • Internet
    • Software
    • Security
    • Games
    • Advertising
  • Life
    • Entertainment
    • TV & Film
    • Music
    • Health & Science
    • Family
    • Social Media
    • Food
    • Style
  • Learn
    • Tutorials
    • Reviews
    • News
      • Business
      • Crime
      • Politics
  • Fun
    • Featured
    • Humor
    • Holiday

Home : Advertising : NBC Has No Plans to Be Portal or Ad Agency

NBC Has No Plans to Be Portal or Ad Agency

Nov 30, 2006 by jayfrankwilson
FacebookTweetPinLinkedIn
Reading Time: < 1 minute

Nbc Has No Plans To Be Portal Or Ad Agency - Nbc180 1NBC is not trying to be a portal. That was the word the company’s digital chief, Beth Comstock, gave advertisers yesterday afternoon at Advertising Age’s Media Mavens award luncheon, where Ad Age Associate Publisher Scott Donaton grilled her on NBC’s online ambitions, whether the network was infringing on agency territory with a new plan to help develop viral videos for marketers and if she could envision a pay model for broadcast TV.

Not a portal
“I don’t think NBC is a portal,” Ms. Comstock said before adding: “It depends on the definition — if it’s an aggregation of eyeballs, then yes.” She reported millions of people have flocked to NBC.com to watch shows such as “Heroes” and “30 Rock” and that the traffic caught them by surprise. Still, she said, “at the end of the day we’re not going to be Yahoo.” While people are never going to come to NBC for everything, she said, neither would Yahoo be able to create the content NBC has.

Ms. Comstock, the former chief marketing officer at General Electric Co., which owns NBC Universal, became NBCU’s president-digital media and market development a year ago. She sees NBC as a filter with a certain sensibility and a show such as “The Office” as a brand. “Could ‘The Office’ be ‘The Office’ without NBC? Maybe,” she said. But she likes to think NBC brings something to the show.
MORE


FacebookTweetPinLinkedIn
Category: Advertising, Uncategorized Tag: Yahoo
Previous Post:Yahoo Revamps TV Site to Keep Pace With Rivals
Next Post:Billionaire Wants to Buy New York Times Co.

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Sidebar


Popular Posts

robot reporter

Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On This List?

nbc chimes feature scaled

The Surprising Story Behind The NBC Chimes

sleepless bear

20 Famous People Who Are Members Of The Sleepless Elite

lg tv disable home screen scaled

How To Change The Default LG TV Home Screen To Live TV

google naked

7 Pictures Of Naked People Captured By Google’s Cameras

Caddyshack Quotes

30 Famous Caddyshack Quotes That’ll Make You Laugh

dmas top usa

Top 200 Nielsen DMA Rankings (2023) – Full List

rooftop woman

10 Naked Sunbathers Busted By Google Earth

Angry Irish Woman

30 Dirty Irish Pick Up Lines That Will Probably Get You Slapped

harrypotter sex

Controversial Nimbus 2000 Vibrating Harry Potter Broomstick Has Parents In An Uproar


Categories

Advertising Apps Business Crime DIY & Tutorials Entertainment Family Featured Food Games Health & Science Holiday Humor Internet Learn Life Music News Politics Reviews Security Sex Social Media Software Style Technology Travel TV & Film Uncategorized



radio studio

The Future Of AM Radio: 4 Ways AM Radio Stations Can Survive The EV Car Revolution

The future of AM radio is uncertain. The legacy medium faces a variety of challenges from podcasting to an aging user base. But AM radio’s …


electromagnetism, frequency, radiation, Electromagnetic frequencies

5 Things Blocking The Efforts To Save AM Radio

On November 2, 1920, the AM radio station KDKA announced the live U.S. Presidential election results between Warren G. Harding and James Cox (spoiler: …


Recent Posts

radio studio

The Future Of AM Radio: 4 Ways AM Radio Stations Can Survive The EV Car Revolution

Intense woman listening to AM radio with headphones

7 Reasons To Save AM Radio In Cars

electromagnetism, frequency, radiation, Electromagnetic frequencies

5 Things Blocking The Efforts To Save AM Radio

There's no AM Radio In Tesla Cars

Why Electric Car Manufacturers Want To Kill AM Radio

The ChatGPT iOS App on an iPhone

OpenAI’s ChatGPT iOS App Is Now Available For iPhone, iPad

Cute Baby Wrapped In A White Towel

The Top 100 Most Popular Baby Names Over The Last 100 Years (1923-2022)

Caddyshack Quotes

30 Famous Caddyshack Quotes That’ll Make You Laugh

what does dna stand for

What Does DNA Stand For (Do You Know The Answer)?

Tutorial on how to remove your info from FastPeopleSearch

How To Remove Your Info From FastPeopleSearch

maxresdefault 25

Incredible Mashup Of All The Inception Dream Layers In Real Time

Jump to comments

About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Follow

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest

Trending Posts

robot reporter

Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On This List?

nbc chimes feature scaled

The Surprising Story Behind The NBC Chimes

sleepless bear

20 Famous People Who Are Members Of The Sleepless Elite

Latest Posts

radio studio

The Future Of AM Radio: 4 Ways AM Radio Stations Can Survive The EV Car Revolution

Intense woman listening to AM radio with headphones

7 Reasons To Save AM Radio In Cars

electromagnetism, frequency, radiation, Electromagnetic frequencies

5 Things Blocking The Efforts To Save AM Radio

MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2023 MethodShop · All Rights Reserved