Think paying $800 for a TiVo Series3 HD box without service is insane? You are not alone. Consumers weren’t exactly excited about coughing up that much $$$ for the Series3 and TiVo sales have slumped. In fact, TiVo just reported a Q4 net loss of $18.7 million.
With products like Apple TV and a Windows Vista CableCARD coming out soon, TiVo has to do something before they are quickly phased out of the digital living room.
So what’s their solution? Just make it cheaper I guess. TiVo CEO Tom Rogers had this to say in his quarter results commentary: “We will be highly focused this year on launching a lower-priced, mass appeal High Definition product.”
That vague quote doesn’t exactly guarantee a cheap HD TiVo during 2007, but hopefully, they can come up with something during the next 9 months. Whatever they are going to do, they better do it quick. I already pre-ordered an Apple TV and if it lives up to expectations, my Series2 TiVo will be making a brief cameo on eBay before it leaves my living room.
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