The Mommy blogosphere officially grew by one yesterday when iVillage’s Momtourage got its own URL. Right now Momtourage is a cleanly organized collection of features geared toward giving practical advice to Moms. It’s meant to be a welcoming haven for mothers to turn to for a sense of community and belonging, says the site’s editor Marissa Rothkops-Bates. Momtourage will rely on staff members from iVillage and a pool of freelancers (including well-known guest bloggers) to fill out the content on the site. iVillage will need to leverage more of its NBCU assets to compete in the competitive Mommy blog space. The overall woman’s category has grown like gangbusters during the last year – up 35% according to comScore, hotter than any other vertical besides politics. And corporate media concerns will always have trouble standing out against unique voices like Heather B. Armstrong’s Dooce, known for her brutal frankness and gleeful political incorrectness.
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.