Women’s-Targeted Services Dips Into NBC’s Beijing Fare

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Oxygen will offer weekday coverage of the 2008 Summer Olympics, beginning in August.

Oxygen’s Olympics presentation will air weekdays from 6 to 8 p.m. ET and include in-depth analysis and exclusive athlete interviews, according to network officials.

The Olympics are the highest-profile sports property Oxygen has offered since carrying WNBA games in 2003.

“I can’t think of a better way for Oxygen to be welcomed into the NBC Universal family than with the Olympics, the industry’s most-cherished property,” said Oxygen and Bravo Media president Lauren Zalaznick in a statement.

All told, NBC Universal properties will provide some 3,600 hours of Summer Games coverage via its broadcast, cable and broadband properties.

[Understand: Multichannel]