Nike‘s latest commercial titled “Write the Future” has lit up the Internet and is setting multiple viral video records. The 3 minute World Cup themed epic stars footballers Cristiano Ronaldo, Wayne Rooney and Franck Ribery, among others.
The ad was created by Wieden & Kennedy and tactically enables Nike to insert itself into the culture around the World Cup while inspiring soccer fans. Creatively, it combines compelling narrative with the power of social media and digital distribution.
It’s a hit! According to web video analytics company, Visible Measures, “Write the Future” was the most watched video on YouTube last week, garnering more than 10 million views. The video also racked up another 1M views this past Memorial Day weekend.
The previous record holder was another Nike video called “Earl and Tiger.” The video featured golfer Tiger Woods and promoted his return to the sport after undergoing sex addiction rehabilitation.